Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Technorati. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JANUARY 14, 2011

Who is talking about your industry? Share this on LinkedIn. Share this on Technorati. What’s needed is a strategic approach to social media , starting with listening. Where are they talking about it? What are they saying? Which voices seem the loudest, the most influential? Share this on del.icio.us. Post on Google Buzz.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share this on LinkedIn. Share this on Technorati. How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Erica Swallow interviews 14 PR experts including Jeff Esposito , Lou Hoffman and Dave Delaney to get their opinions “on the future of public relations and how they see social media changing the industry.&# Share this on LinkedIn.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Share this on LinkedIn. Post on Google Buzz.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Technorati. Share this on del.icio.us.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Share this on LinkedIn. Share this on Technorati. Post on Google Buzz.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 30, 2010

Top 5 Media Industry Parody Videos – a Little Too Close for Comfort? Share this on LinkedIn. Share this on Technorati. If you’ve ever worked in a marketing agency, you’ll find this video hilariously familiar. by iMedia Connection. ** 5 Stars. Share this on del.icio.us. Share this on Facebook. Tweet This!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

AUGUST 23, 2010

Share this on LinkedIn. Share this on Technorati. Why you can’t calculate an ROI in social media – and that’s okay by iMedia Connection. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JULY 12, 2010

What also refers to subject matter—in b2b, that usually means reporting on research, offering a unique perspective on industry developments, solving problems, providing how-to guides, or presenting other information that is of value to your audience and positions your people as the experts. Share this on LinkedIn. Post on Google Buzz.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Try to make it the premier publication for buyers in your industry. Share this on LinkedIn.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

SEPTEMBER 30, 2010

LinkedIn, Facebook, Plaxo, Hi5, etc.). Position the company as an industry thought leader? A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Share this on LinkedIn.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

DECEMBER 13, 2010

Every industry and profession has it’s own “language.&#. Journalists will look at your content when seeking industry experts to quote. More importantly, they’ll be looking at what your customers are saying about you—and how you respond—when writing about industry trends and developments. Share this on LinkedIn.

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

JANUARY 19, 2011

20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life. Though aimed at job seekers, this post provides an excellent checklist for anyone on LinkedIn to review. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog. Share this on LinkedIn. Share this on Technorati.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JUNE 14, 2011

Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Think about visitors in terms of company size and industry, then optimize forms and offers for each. • And correlations are good data. • The best social monitoring tools are “Excel and your own eyes.&# Kim Albee , Genoo. .

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. LinkedIn, Facebook). Share this on LinkedIn. Share this on Technorati. Open, public social networks (e.g., Tweet This!

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 3, 2011

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. Inciting Insight: How to make thought leaders think by The Communicator. don’t do it.&#.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 5, 2010

The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.) Share this on LinkedIn. Share this on Technorati. How to Monitor Your Brand Using Twitter Search by Pamorama. 62 Ways to Use Twitter for Business by GigaOM.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 31, 2011

Sarah Worsham lists helpful tips for increasing engagement and growing your following on Twitter, such as sharing and retweeting, asking questions, attending tweetups and using Twitter directories to find people in your industry. Share this on LinkedIn. Share this on Technorati. Share this on del.icio.us. Share this on Facebook.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 10, 2011

She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Share this on LinkedIn. Share this on Technorati. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Awesome Social Media Presentations by thought leaders of the Industry by Daily Bloggr. Share this on LinkedIn.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 26, 2010

Share this on LinkedIn. Share this on Technorati. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Advertising 215

Advertising Facebook Marketing B2B 215