Trending Sources

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Twitter (75%), Facebook (73%), and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. The PR Industry Gets a C-. Very good.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Provides free white papers and reports to keep you up to date on industry trends and best practices. Social Media Marketing.

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Using LinkedIn to Prospect

Spin Sucks

More often than not, they want to know how to use LinkedIn for prospecting. But, if you’re like me, and would prefer an introduction or a warm lead, following are five steps for using LinkedIn to do just that. For instance, you can upgrade to the premium version of LinkedIn or use Mozenda to scrape data for you. Then I can even narrow down the industries, if I want.

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.

How to Leverage Your Employees on LinkedIn

SocialFish

How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company. Employee use of LinkedIn has the potential to address many of Marketing’s core challenges. LinkedIn can help with all of those. Generate inbound leads.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. By following simple LinkedIn best practices, you can use this social network to your business’s advantage. Who follows us on LinkedIn?:

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups

SocialFish

IMPORTANT:  I submitted a ticket to LinkedIn last week, because despite all my best efforts, I was unable to set an organization’s group settings to allow the Jobs tab. We’re continually developing product features to enhance your LinkedIn groups experience. Related Posts Best Linkedin Company Pages ePatient 2015: Healthcare Associations, Are You Ready? Holy crap!!

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Seven Elements of a LinkedIn Audit to Improve Brand Consistency

Spin Sucks

Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. That’s why there’s no better time than now to tackle a quick LinkedIn audit.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Pulse Analytics.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

Five Tips for Using LinkedIn for Business Growth

Spin Sucks

One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. There are several applications you can activate to move content to your LinkedIn profile. Activate the apps. Maybe not.

10 Tips to Be Successful on LinkedIn

Ari Herzog

LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. This is most important — as 40% of LinkedIn users visit the site every day. Don’t display old photos to represent you on LinkedIn.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Click on the titles at the top of the graph and you can drill down to see where your viewers came from, what industries they work in and then scroll down to see a quick snapshot of who they are and investigate further. This can lead to obsessive reloading and drilling down to see who in which industries were viewing your profile! Not all users allow LinkedIn to share their data.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. People have reported a post or two in the Legal Marketing Association Social Media SIG LinkedIn group I co-manage, which we have then reviewed and kept from posting. WHY DOES THIS MATTER? To learn. To get to know one another.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. (Cross posted on the Fleishman-Hillard DNA blog ).

How To Make The Best Use of LinkedIn Groups

Mindjumpers

Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand. One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups.

LinkedIn: Now Multi-Media

Unspoken

LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. Photo Source).

Linking Up on LinkedIn

Idaconcpts

Launched in 2003, LinkedIn is a business-related social networking site. With last month’s LinkedIn stock market launch the company is more talked about than ever. While LinkedIn’s main draw is its connections feature, which allows registered users to maintain relationships with business/personal contacts, the site offers many other business-oriented features.

Best Linkedin Company Pages

SocialFish

Best LinkedIn Company Pages 2013 from LinkedIn. From the Trenches Industry Insider Lots of good tips here for amping up your company page. ————– ( photo credit ).

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

How To Set Up a Presence on LinkedIn

Mindjumpers

Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Why LinkedIn?

How People & Businesses Are Using LinkedIn [infographic]

Mindjumpers

Tweet In March this year, the professional networking service LinkedIn hit the 100-million-user milestone. LinkedIn is growing so quickly that it’s adding a new member every second. Gaining more and more members, LinkedIn is naturally getting more powerful and widespread. But what are people and businesses actually using LinkedIn for? LinkedIn users in numbers.

10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. filters.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

Yesterday, LinkedIn announced the addition of “ Showcase Pages ,” which are subsets of Company Pages. LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. LinkedIn is currently allowing us to create up to 10 Showcase Pages.

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. What is a LinkedIn Sponsored Update?

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How LinkedIn Supported my Transformation of Self

Koka Sexton

It’s been 9 years since I became a LinkedIn member. LinkedIn was the place I went to grow my professional reach, stay connected to professional contacts and gain valuable knowledge about my industry and the key players. I was hooked and it made me more successful. really got [in] and LinkedIn became not only a platform I spoke about but became the platform I stood on.

LinkedIn Is What It Is: Personal, Employer, Business

Geoff Livingston

I opened the new LinkedIn Android app the other day and saw an unexpected message, “The One Stop Shop to Manage Your Personal Brand.” But like it or not, LinkedIn has become the place to manage your professional reputation. LinkedIn offers brands an ideal platform for employee communications — future (e.g. remember when LinkedIn launched in the early 2000s.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. ‘Nuff said.

Best Practices for Using LinkedIn

Proactive Report

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. Focus on these three areas and you’ll improve the overall look of your LinkedIn profile.

Workplace v. LinkedIn: What Your Business Needs To Know

agora pulse

The Workplace versus LinkedIn showdown was finally approaching. In this post, I’m going to cover exactly what Workplace is, how it relates to LinkedIn, and what you need to know about it. LinkedIn. LinkedIn is full of industry news, pictures of smartly dressed professionals, career development advice and its very own job board. How will Workplace affect LinkedIn?

How LinkedIn Supported my Transformation of Self

Koka Sexton

It’s been 9 years since I became a LinkedIn member. LinkedIn was the place I went to grow my professional reach, stay connected to professional contacts and gain valuable knowledge about my industry and the key players. I was hooked and it made me more successful. really got [in] and LinkedIn became not only a platform I spoke about but became the platform I stood on.

The Ultimate LinkedIn Profile Cheat Sheet

Shift Digital

LinkedIn is the social network for business professionals and networking. While we hear a lot about Facebook and Twitter for lead generation, LinkedIn can be just as good, if not better, if you spend a little bit of time optimizing your profile. Here is the ultimate cheat sheet for creating your LinkedIn profile: 1. Search engines crawl your LinkedIn profile.

5 Tips for Posting Pulse Articles on LinkedIn

Geoff Livingston

LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. There are ways to optimize LinkedIn Pulse to better reach intended audiences. The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote.

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. Fill out your  industry  and  postal code.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook.&# How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google.

Converting Your LinkedIn Connections to Customers

Social Media Citizens

Last time you checked your LinkedIn stats, you had a good number of connections, and it seems to be growing every day. Look for groups that fit your target or industry, those with lively discussions and invested members. LinkedIn groups are all about sharing your experiences, advice and tips to make a connection. But don’t just join groups serving your own industry! How has LinkedIn worked for you? Community Management How To Personal Branding Strategies Tools Chris Tompkins go media linkedin linkedin marketingBut what does it all mean?