Remove impact topic social-justice
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Digital is facing a Trust Crisis

Dave Fleet

Widespread protests around systemic racism and racial justice led to a long-overdue wave of focus on diversity, equality and inclusion not only relating to the justice system but more broadly in society and the workplace. But none have sunk as low as social media. Brands need to build trust into their digital communications.

Privacy 397
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. We were intentionally queuing more representation in social content,” she says.

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What brands need to know before celebrating Black History Month 2021

Sprout Social

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. We hear you.

Brands 129
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Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

Ignite Social Media

A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. Audiences were more prone to joining new groups on social media at the start of the pandemic compared to now.

Survey 172
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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. Politics are about emotion, justice, core values and beliefs. Or should you keep your mouth shut and keep politics off of your personal and business social timeline?

Brands 78
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Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

Buffer Social

I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I wanted to lead an agency that was doing impactful work, that was actually helping people, and that was financially successful. Of course, I have.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145