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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them.

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Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. If your company or organization is interested in having me come to town to raise the roof about Youtility, please let me know immediately. No spam, no monkey business. See my speaking schedule for details.

Strategy 150
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations.

B2B 148
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How to Start Thinking Like Your Consumer

Likeable

Mobile and/or text messaging ads. • Laura Fitton of HubSpot has a saying: “Your entire social media strategy can be summed up in two words: Be useful.” In the long run, the organizations that will win are the organizations that engage in positive, useful communications with their customers and prospects.

How To 84
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. Forward-thinking organizations seek hybrid professionals who are highly proficient writers, analytical and tech savvy, with a strong grasp on business, IT and human behavior. But, there is a talent gap.

CPM 137
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7 Must-Try Social Media Tactics for 2018

Postcron

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace. Why try something new?