Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Content 122

Content B2B Statistics Data 122

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. But how can you leverage the tool for maximum results? Jump ahead: What is LinkedIn Sales Navigator?

LinkedIn 69

LinkedIn B2B Features Activities 69

Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends.

Small Business 202

Small Business Instagram Platform How To 202

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. Some of the most popular formats are quizzes and polls, but many other options are easily applicable to any strategy. What are its benefits of social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

Examples 104

Examples Template Templates How To 104

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Do you want to achieve your goals with Instagram? Discover Your Right Audience.

Small Business 92

Small Business Instagram Strategy Marketing 92

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How Does Social CRM Differ from Traditional CRM? Source: Cloudave ).

Social CRM 96

Social CRM B2B How To Patterns 96

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

MAY 4, 2021

How can you strategically take advantage of this new revenue opportunity? In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Shops are free to set up and are hosted within your Facebook business profile.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Here’s how to build one.

B2B 135

B2B How To Data Process 135

Convince & Convert

JUNE 17, 2013

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them.

How To 167

How To Sample Samples Template 167

Keyhole.co

FEBRUARY 19, 2023

When writing for financial service providers, avoid recycling old templates—regardless of how well they performed in other niches. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. In all likelihood, they’ll overlook your client’s ads.

Brands 52

Brands Content Marketing Insurance 52

Socialized

FEBRUARY 10, 2021

In this article, we have jotted down seven questions that you must ask your audience before building a relationship with them. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them.

Questions 130

Questions Social Media Social Networking Metrics 130

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Sprout Social

AUGUST 19, 2021

How can you strategically take advantage of this new revenue opportunity? In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. Shops are free to set up and are hosted within your Facebook business profile.

Examples 133

Examples Tips Patterns Instagram 133

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Craft Content That Engages Your Audience. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Craft Content That Engages Your Audience. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. What are the benefits of social selling? What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. So how do you do all that effectively? Creating Buyer Personas.

Resources 95

Resources Hubspot Content Template 95

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though you don't have to pay to setup your profile, you pay with your greatest asset, time.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though you don't have to pay to setup your profile, you pay with your greatest asset, time.

Social Media 78

Social Media Marketing Small Business Training 78

Oktopost

APRIL 19, 2022

Just as workers need to develop their personal brand, companies need to find ways to cultivate a strong employer brand strategy. In this article, we’ll cover the key elements of a good employer brand and explain how employer branding will help you bring in top talent while minimizing turnover. Does Employer Branding Really Matter?

Brands 62

Brands Microsoft Compete Issues 62

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy. Customers aren’t coming to your page to be talked at, they’re looking to spark a dialogue.

Engagement 136

Engagement Brands Review Influencer 136