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How Social Media Has Changed the Hotel Business

Spin Sucks

Guest post by Ann Manion , president of Hotel Advantage. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest reviews. Has social media changed the way Hotel 71 Chicago operates?

Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Thanks, Delta!

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises? In fact, the Roger Smith Hotel did it quite successfully.

The Best Piece Of Business Travel Advice

Twist Image

I use one particular technique/tactic that makes business travel all that much more palpable. The most frequent question I get asked is how I cope with travelling so much. The truth is that I don't feel like I'm away from home or the Twist Image offices all that much because my frequency of travel is mostly due to my desire to race back home as quickly as possible. But, that's not the best piece of business travel advice I can offer you. If I have to sleep over in a hotel, I can also organize my meeting time, so that it best suits my family needs first. hotel.

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont.

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont. Click to read more » social media strategy Chris convince & convert david hibbs email marketing email segmentation Facebook Contest Fairmont Hotels Luxury Brands MarketingSherpa Sietsema

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ). You know how I told you I was out in Eugene, Ore., earlier this week ? That particular leg of the trip was fine.

4 Technology Conferences to Create Your Traveling Schedule for 2013

Idaconcpts

Whether you work in an industry where technology plays a major role, or you simply like keeping up on what the wonders of scientific endeavor have whipped up for us this year, get ready to hit the road all year long with these four technology conferences (and also these four conferences on social media ) to create your traveling schedule for 2013: 1. Consumer Electronics Show (CES) 2013.

Using Social Media to Generate Measurable Sales – It’s Possible

Convince & Convert

halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Omni Hotels is unique because it only has 60 properties in North America, and each one of them is different from the next. Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go.

Bigfoot, Hotels and Monopoly #fail

Jeff Esposito

10 Hotel Secrets from Behind the Front Desk – next time you travel have a crisp $20 on you. Wow what a week. Long and short but good none the less. Hope you had a good one, and boy is summer here or what? This week’s edition of Five for Friday has some good summer fun. Any good weekend plans? Hope so if not, pretend and I look forward to connecting with you next week.

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. Plus, by creating a travel board for each destination, it helps you keep in mind all of the things you want to do, see and eat on your vacation. It’ll also give you cost efficient ways to travel to your dream destination. It is!

Hotels and Social Media Travel Tourism

Laurel Papworth

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website. Aaah Holidays. It wasn’t that bad. Odd Job?

Explore the World with these 4 iPhone Apps

Idaconcpts

Travel used to be so dangerous and maybe it still is. At least you can take along a comforting digital security blanket in the form of any of these 4 travel apps for the iPhone. Check out these 4 great iPhone apps for travel. Travelocity is a big force in the travel industry. It also adds some powerful tools that will aid you in your travels. Travelocity.

Travel Reservations a Key Online Activity for All Age Groups

Proactive Report

According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should include. Take a look at what Doubletree Hotels has done with this Destinations website. online Social Media Strategy travel

CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent

Social Media Citizens

As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. Here’s an example of how it works for hotels. engages hotel guests at convenient touch points (like at time of booking, suggestions when they arrive, a quick review after their stay), Flip.to

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Here are the details… Click To Tweet. Dynamic Ads for Instagram. Your Turn.

Social Media During Emergencies

Akamai Marketing

Hotels, Airlines Should Participate: As soon as the warning was announced last night, I got several text messages from people visiting Hawaii asking for advice. advised them to listen to the hotel staff, and watch the tweet stream and told them to #thinkcalmthoughts as my colleague Roxanne Darling tweets during these times. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local  Nixel updates to their smart phones.

How to Ditch Your Boring Out of Office Message

Convince & Convert

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. highlight to tweet) Westin Hotels & Resorts was smart to tap into something we all do when heading out on vacation: create an OOO. I have a confession to make.

5 Luxurious Technology Events for this Autumn

Idaconcpts

Take advantage of the many floor shows, stage shows, large exhibits, glamorous hotels and casinos at Tech Mentor Events that will be on Redefining The IT Classroom, and will be held at the Tropicana. They offer a package for the hotel stay, as well…$ 2,195 for early bird, $2,395 standard price. In the past I have been to a lot of technology events. Lean Kanban France.

Google Removed Carousel from Google Search Results

Bill Hartzer

search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. The search results for cityname + hotels shows specific hotels, but the PPC ads are prominent along with the organic, natural search results.

2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to deliver a presentation on Youtility to Travel Alberta. I was honored to shake Mike’s hand, give him a signed copy of the book and a special Youtility T-shirt. Mike runs MikesBloggityBlog , a popular travel and entertainment blog in Canada. Taxi Mike is a Youtility. Simple. Useful.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

There are only three hotels! This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! Be sure to read this summary over at Media Post and listen to my interview on the This Week in Travel. Melanie Waldman of Travels with Two. ” First, though, watch the video! Bottom line?

My Love for the Lens

Geoff Livingston

Ever since I was old enough to board a plane, I have traveled… Frequently. In the past five years, I’ve been able to share some of those travels thanks to an interest in amateur photography. You see, business travel sucks quite a lot. All the hotel rooms seem to blur into one. I love social photography. Taking a decent picture gives me great pleasure.

150 Bloggers Pack Melbourne Hotel for ProBlogger Training Day

ProBlogger

Originally I had thought it would just be a day for 10-15 bloggers gathering around a board room table talking about blogging – but it quickly turned into a sold out training day with 150 bloggers from around Australia (and one from New Zealand) packed into a hotel’s conference room to spend a full day learning about four aspects of blogging. Finding Readers. Monetization.

Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement. And that goes for hotels as well.

Social Media Horror Story With A Happy Ending

Firebelly

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. In Related News… Do you know which hotel chain is #1 on Facebook? Ask for Jim.” .

What’s In My Gear Bag: 2013 Edition

Justin Levy

While there are many benefits to travel, one of the difficulties is staying productive while you’re on the go. have logged more miles in airplanes than I care to count and spend many nights per year in hotel rooms. Over this time I have had to figure out the tools that I need to be productive while traveling. You know what I meant. Photo Credit:  C.C. Chapman.

Five Steps to Start Innovating

Unspoken

If Jay Walker, the creator of Priceline.com, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest. Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Sleep on it.

7 Facebook Marketing Case Studies

Pamorama

The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to: Offer a way for people to share luxury travel experiences and new featured destinations. Results: 100% increase in sales for travel packages coming from Facebook. HubSpot. Drive customer engagement and generate more leads. Read the case study.  .

Customer Loyalty in a Changing World

Spin Sucks

Do you know that all the shampoo, shower gel, soap, and body lotions I use are almost all exclusively samples from different hotels? When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! What’s the allure of random hotel bath items? By Laura Petrolino. But that is no longer the case. Maybe not!

When Social Customer Service Fails

Janet Fouts

If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. Yeah, all good hotel staff is. We arrived at the hotel in the middle of the night after a long delay due to a storm in Dallas. No check in from the hotel, no more communication.

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. Facebook Messenger was released 5 years ago and now has over 900 million users. Open for Business.

10 Examples of Social Media ROI [Infographic]

Pamorama

Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers. Offered $79 per night deals at its 33 luxury hotels. Does social media drive ROI? Many brands are still plagued by this question. . What’s a marketer to do? In the past, most marketing involved one-to-one communication. Easy, right?