Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

Content 156

Content UGC How To Hashtag 156

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. We saw greater engagement and conversions from video ads than ads with still imagery,” she noted. In 2014, Tommy’s Superfoods was born.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. Gunner Kennels Combines Video With Social Commerce.

Examples 221

Examples Retail Instagram Buy 221

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Creating engaging videos? Hashtags: What hashtags are your competitors using? Publishing whitepapers/ebooks?

Analysis 105

Analysis Sentiment Marketing How To 105

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. In real life, many adult millennials are financially dependent upon their parents, so maybe there is some truth to this video.

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 131

Strategy Brands Hubspot Survey 131

Sherrilynne Starkie

SEPTEMBER 12, 2015

This is commonly used to bring a business’s most important objective to the forefront, for example Contact Us, Watch Our Video, Shop Now, Learn More, Sign Up, Book Now or Download. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages.

Mobile 150

Mobile Facebook Retail Hashtag 150

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. TikTok ecommerce is the act of using the popular video app to sell a product or service. put product links directly into their videos and bios so users can click and buy from an in-app browser. Embrace hashtags and keywords.

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. more engaging than long-form video.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

MARCH 7, 2023

These short, attention-grabbing videos are the perfect way to showcase your brand’s personality and creativity. Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events.

Instagram 52

Instagram UGC Hashtag Collaboration 52

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos. ChristmasPresents.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Other popular brand hashtags have included Ted Baker’s #TedsElfie, Air Canada’s #ACGiftofHome and John Lewis #ManOnTheMoon to name a few.

Instagram 91

Instagram Hashtag Discount Retail 91

agora pulse

JULY 22, 2020

A successful live video is at creating trust, sparking engagement, and driving sales. But is that the same for Instagram live video collaborations? Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments. AARP’s TikTok account has a dedicated Gen X following.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . Hashtag Challenge : Ad appears on the Discovery page. TikTok account setup.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

agora pulse

AUGUST 12, 2020

Video Content Shines on Pinterest. Like many other social media platforms, video is a big area for growth on Pinterest. In fact, video views have increased more than 200% year over year. But Pinners don’t just view videos. The platform gives brands two organic options for creating video content: Standard Video.

Report 105

Report How To Analytics Social Media Management 105

Keyhole.co

MAY 9, 2023

Create eye-grabbing visuals for the announcement: Use high-quality graphics, including videos and images, to announce the contest. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts. What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

JANUARY 16, 2023

By making entertaining videos centered around the books they read, they have created an inventive way of discussing, reviewing, and recommending books that have revolutionized the literary and publishing communities. BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend. Jenna has 371.6K

Review 98

Review HootSuite Library Influencer 98

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

agora pulse

OCTOBER 6, 2020

As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Sharing photos, polls, ideas, and videos on Linkedin produces great engagement, helps you to connect with industry leaders, and maintains a strong brand presence. Kudos, guys!). Not every Linkedin post needs a CTA.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Campaign 142

Campaign Retail Hashtag Price 142

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Social allows you to lean on more immersive visual storytelling tools, like images, video and audio. Decide on a branded hashtag. Hi, Times Square!

Strategy 115

Strategy How To Hashtag Team 115

Pixlee

DECEMBER 15, 2021

TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Short-Form Video Content Will Reign. When we talk about short-form videos, the first thing you probably think of is TikTok. 49% of business videos are less than 60 seconds long. The De-Siloing of Social Commerce.

Social Media 52

Social Media UGC Marketing Influencer 52

Buffer Social

AUGUST 1, 2023

We could have come up with clever social media videos of our own to try and capture even some of the 1.7 billion views on the viral hashtag, maybe putting our slightly-too-large bite-sized pancakes in a bowl with milk. Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought.

Trends 75

Trends Products Retail Influencer 75

agora pulse

JULY 10, 2018

This is great for businesses that rely on tourists and local walk-in traffic such as restaurants, hairdressers, and retail stores. Use location hashtags. Instagram’s location hashtags can help you attract new customers! Use location hashtags to get in front of people looking for the next hot local spot.

Small Business 83

Small Business Platform Social Media Hashtag 83

Sprout Social

OCTOBER 22, 2019

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. Use location tagging.

Instagram 96

Instagram How To Hashtag Influencer 96

Later

MAY 6, 2020

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Content really is king on TikTok.

How To 86

How To UGC Hashtag Trends 86

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. Even Google Trends corroborates his influence.

UGC 71

UGC Content Case Study Influencer 71

Keyhole.co

JUNE 19, 2023

It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. What’s unique about this video is the use of real-life footage. You’re not alone.

Retail 60

Retail Loyalty How To Newsletter 60

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. You can monitor and organize social mentions in real-time and measure sentiment based on terms and hashtags you want to track, all in one unified platform.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

MAY 11, 2020

From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Relevant hashtags related to what you’re covering. Through live video platforms such as Twitter’s own Periscope, you can emulate network news coverage with just a smartphone.

Journal 120

Journal Social Media How To Hashtag 120