Koka Sexton

JANUARY 14, 2013

Your profile should be used as a resource, not a resume. I started connecting the dots between the early adopters of Twitter and my LinkedIn network and seeing that instead of just building a bunch of connections I was able to follow the real time activities of my friends and prospects/customers through their social streams.

B2B 92

B2B Social CRM LinkedIn Class 92

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Got some great support resources online? An IT services firm donated the time of several of its developers to local non-profit groups for a weekend.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 20, 2010

Lots of great resources out there – books, blogs and more. Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link].

Social Media 142

Social Media Strategy Consultant Blogger 142

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses. How can I help you?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MARCH 10, 2010

I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends. Someday, we’ll all look back on these days and say we were there at the beginning of the social media transformation. How can I help you?

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. [link] ethan Hi Josh, Great feedback will share with the team. How can I help you?

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Publishing. Publishing.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 27, 2010

RT @jaybaer: The more things change, the more things change (new social media tools you can use) [link] [link] Beny Schonfeld The More Things Change, The More Things Change [link] (from @jaybaer) [link] Patti Confar Who knew? How can I help you?

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. “You can't win if you don't play&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts!

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? How can you find them? How can you find them?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 12, 2012

Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. Eric : Ah yes, indeed. Call centers and whatnot.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Also, don’t be afraid to link to other posts or resources from within your posts. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 15, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

What is surprising is the lack of utilizing each resource to its capacity. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. In my opinion, this is the difference between good or great. How can I help you?

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. That takes him from just being another taxi driver to a useful resource for customers and business owners. When you find a pattern, create content to address it.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). How can I help you?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 21, 2010

link] Jason Baer in Fargo « Flint Group Blog [.] On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. A good resource to find out how to connect with your audience is Groundswell. a strategy FIRST.

Social Media 168

Social Media Strategy Consultant Conference 168

Webbiquity SMM

DECEMBER 4, 2012

Social Media ROI Measurement Guides. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Visually SM

JULY 27, 2020

It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Janet Fouts

JANUARY 10, 2013

Read customer feedback and look for opportunities to beat the competitor to the punch with new messaging online that highlights your own product–which just happens to have the feature that is missing in the competitors’ Become an industry resource and when people need a solution to a problem who are they gonna go to? Rinse, repeat.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Publishing: With Buffer, you can save time by creating posting schedules for each social platform.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. Reinfeld RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] Jay Thompson Derek – You might take a peek at [link].

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

. #19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Longer headlines, eh?

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

There are tremendous social media applications in real estate, but so many don’t “get it&#. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. link] Jay Thompson This may be the best post on social media I’ve seen. It’s how you engage.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

SEPTEMBER 16, 2022

When you need to report performance across the organization, social media reporting tools help you create user-friendly documents or presentations customized to each stakeholder group. Benefits of social media reporting tools. Integrate social strategy with your CRM. Social CRM: What it is and how to do it.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 14, 2010

Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I am ready to opt-out of most. How can I help you?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

AUGUST 31, 2010

I’ve seen some linkedin groups with great discussions. Social media is great for setting your business or yourself up as a thought leader, for sharing ideas, for finding articles and blogs and resources you never knew existed. How can I help you?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious. It is a paid feature, you buy credits and can do emails one at a time selectively. How can I help you?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 1, 2010

Resources deployed. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Proposals are written. Stuff gets built. And then…………………………… THUD. How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. In social media the waste is in man hours rather than media dollars. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

FEBRUARY 9, 2010

I think many people look to trusted online resources for expertise. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. How can I help you?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167