article thumbnail

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The general liability policy doesn’t cover these risks effectively. Your association needs a media liability policy. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Content, Content, Content.

Insurance 174
article thumbnail

2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150
article thumbnail

Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189
article thumbnail

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Legislation & Public Policy. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS.

Company 122
article thumbnail

The 12 Best Chatbot Examples for Businesses

Hootsuite

Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. The Dufresne Group’s innovative online sales tactic. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Source: Acquire White Paper.

article thumbnail

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

article thumbnail

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). Similarly, when everyone is potentially interconnected, border-crossing is constant and collaboration across functional groups becomes more pervasive. Liaisons are workers or positions that develop to provide stable connections across groups. White Papers.

Research 190