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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 103
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Social Media Marketing: The Know How's

Social Media Marketing

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Only 12% disagree. Doug Conant.

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16 Billion Things To Think About

Twist Image

I''m going to be a simpleton and a market of one. A unified messaging platform where millions of people are sharing everything from quick texts to images and videos and groups chats is a major part of our collective digital social experience. Private and group messaging is an important part of people staying connected.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

List 155
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"Digital Marketing" Is Not The Same As Marketing

Twist Image

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

That’s when the web marketing specialist walked into Twitter’s offices with an idea. Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. As in #barcamp [msg]?

Hashtag 145