The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. Ranking: Unlike the Ad Age Power 150 rankings, I think it won’t be justified to rank Indians in Social media.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. And who may be able to influence those actors in their decision-making? and Social Media trends.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. By mode of communication, I mean written vs. visual vs. oral, one-way vs. two way communication, one-on-one vs. one to group, group to group, or group to one.

Wiki 113

Wiki Class Web 2.0 Skills 113

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. It finds your customers Companies using traditional marketing methods (e.g. Where are the people most likely to buy your products and services?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. And for that reason, you should join–now. i just registered.

Review 102

Review Digg StumbleUpon Web 2.0 102

Buzz Marketing for Technology

JUNE 25, 2008

I’m revisiting these ideas after sharing my thoughts about knowledge work as craft and the growth and development of young knowledge workers as craftsmen with the Work Literacy group. My influences in this have come mainly from the trades, the martial arts (specifically Aikido), and other athletics. Social Networks.

RSS 100

RSS FeedBurner Web 2.0 Creative Commons 100

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth! I know more work.

List 85

List Social Media StumbleUpon Blogosphere 85

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I’m one of the leads for our social media/Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Organization 119

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 This is why it is almost always bad to have a Help Desk Manager take over a Design group. He posts the doc to the group wiki and flies to Geneva on his way to Toulouse. Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. The term Web 2.0 Whereas the twentieth-century web centered on developer-created material (e.g., Interactive media that facilitate these Web 2.0 tools (e.g.,

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall.

Digg 100

Digg Social Media Upcoming Ustream 100

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 It’s about the IT specialist who starts an entire social network dedicated to Government 2.0 Speculating about Obama’s CTO or the impact this Administration will have on Government 2.0 in his spare time. Powered by Wordpress.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. I do mean to suggest that this campaign is completely unfriendly to social media influencers.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MAY 28, 2010

Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network. Social media gives you an opportunity to exert influence onto customers and prospects. Effective use means more business.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. » Turn Gmail Into Your Personal Nerve Center from Agent of Influence. I do a lot of writing about China (I live in China -- over three years now, write the Sand Hill Group and AlwaysOn Network "Letter from China" columns). Social Commerce. Social Networking.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere.

Social Media 105

Social Media Marketing Digg MySpace 105

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Cindy Bates. Cindy_Bates.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Curious people are driven to push into new group and solve problems in new ways.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. If you take time to see what other community members find interesting, then you might get inspired to craft content that would be interesting to the social internet at large. Want more social media etiquette guidelines?

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Laurel Papworth

JULY 23, 2010

creating a group requires approval, and lots of opportunity to promote the labor party’s broadcast material. Even group blogs are not many-to-many discussion channels. S till, it’s nice to have these types of influencers talking directly to the public. is a post from: Laurel Papworth- Social Network Strategy.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Robert Scoble argued that email faced deletion at the hands of Web 2.0 The reasons that social networks require email addresses are numerous: 1.

RSS 129

RSS Research B2B Consultant 129

Social Media Strategery

NOVEMBER 10, 2008

What started out as just a wiki now includes social bookmarking, social networking, blogs, and most importantly, a culture of collaboration that will continue even if one or two pieces is taken away. I am openly challenging myself as well as every other social media evangelist who is reading this post to be like Bill Cowher.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s not enough to be insular and focus on your groups of friends. You may find people who are surfing outside your social circle who might be potentially interested in your products. At business networking events, try to get to know people outside your group of trusted colleagues. I’ve done this too.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I learn about these new blogs mostly outside the “social&# space because they do the hand-holding from start to finish, and as such, they often cater to a wider audience. This is the kind of content that spreads beyond the typical blog reader to an entirely different group of people. Who are your favorite bloggers and why?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. All social media etiquette rules were not heeded to. Find those who influence you , and then find out who they are engaging with. What are they tweeting?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Abusing group invites. And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Then, you use that number as a success metric for influence. Abuse application invites and consistently invite friends to participate in vampire games.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279