Remove influence

Sherrilynne Starkie

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Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. Work for the influencer. Angle stories to suit the needs of each influencer. Deal honestly.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes other influencers such as members of the public who have large or loyal social media followings. Adding other influencers will broaden this. Definition: Owned Earned Shared Paid Media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes other influencers such as members of the public who have large or loyal social media followings. This also includes native ads and influencers marketing. Adding other influencers will broaden this.

Marketing 195
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities.

Committee 312
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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Have a blogger media kit.

Blogger 367
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199