Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 98

Engagement Tips Loyalty Metrics 98

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

DECEMBER 15, 2023

Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. More common with influencers: Engagement Rate by Audience = (Likes + Comments) / Followers x 10. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 115

Campaign Hashtag Analytics Metrics 115

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

Industry 52

Industry News Google Brands 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Influencer discovery. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Influencer marketing research. Influencer marketing research. However, they are extremely interested in working with micro influencers in their industry.

Sentiment 92

Sentiment Research Influencer Analysis 92

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. One way is through brand advocacy. It increases trust.

Brands 121

Brands ROI UGC Authentication 121

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

OCTOBER 22, 2019

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry.

Instagram 91

Instagram How To Hashtag Influencer 91

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. Brand hashtags.

Social Media 130

Social Media Strategy Brands Airlines 130

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. Packaging update. DOING LAUNDRY.

Examples 104

Examples Brands Sentiment Reputation 104

Hootsuite

JULY 6, 2022

These groups let you connect with people on an individual level. And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Partner with influencers to sell your products. Here are five more pros of using Instagram for eCommerce.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Use hashtags – Make sure you’re always reaching the right people. Hashtags help you to find people that are likely to be interested in your Reels. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also need to monitor particular topics, which may have conversations around groups of different keywords. Influencer Monitoring. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Quickly sorting through a large data set based on keywords, hashtags and users unlocks targeted analysis without the need to set up brand new queries.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence.

Template 52

Template Templates Analytics LinkedIn 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Pricing: Starting from $25 per month.

Tools 85

Tools Hitwise Analysis Price 85

Convince & Convert

AUGUST 31, 2015

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area.

Social Media 60

Social Media Sentiment Price Diagrams 60

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Razor Social

NOVEMBER 29, 0002

Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. You can group companies into different landscapes (e.g.

Analytics 89

Analytics Social Media How To Analysis 89

Almost Savvy

OCTOBER 4, 2012

Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology.

Social Media 243

Social Media Brands Reputation Authentication 243