Waxing UnLyrical

MAY 2, 2013

There are many tools that can help you find the right keywords. Each of these tools has their own strengths and should be included in your workflow at different times for maximum benefit (click on the screen shots to see larger versions). Google’s Keyword Tool. Google Trends. Google Analytics. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 24, 2019

Tools like Traackr , Onalytica , klear , CreatorIQ , Influence.co and others provide search tools to help you evaluate relevance, engagement and authenticity. Many of these tools include options to evaluate followers by removing the fake accounts and bots from their counts. Engagement. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 4, 2014

Google Analytics is Dead as We Know It: Meet Universal Analytics. Kami Huyse introduces us to the new standard for digital analytics from Google. In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list. How do you use digital tools in your business?

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

SEPTEMBER 12, 2019

While short content has its place, longform content has a lot going for it: The average content on the first-page of Google is over 2,000 words. Do extensive keyword research using proper keyword tools like SEMRush or Ahrefs and see where your site has gaps. Are you failing to cover certain topics your competitors are covering well?

Content 150

Content Marketing Case Study Study 150

Waxing UnLyrical

MAY 13, 2019

Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Use the Right Social Listening Tools. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. In addition the following tools and resources were mentioned: Cision.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 12, 2014

Here’s a look at how several tools fall in the evolving PRTech landscape. Pretty useful especially if you are trying to get your head around which tool to use, and for what. Btw, what are your favorite tools represented here… or not? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015?

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

AUGUST 14, 2015

Since Tinu and Sally recently developed a new Google Analytics dashboard for PR, I asked them for the details: A6 @sallyfalkow & I realized Google Analytics is confusing for people who may be experts at #pr but novices at #Google. Michelle also suggested this great list of tools from Marcia DiStaso. Survey Monkey.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

JUNE 24, 2013

Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. Lisa Gerber offers some tips for sustaining online engagement.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. the current tools don’t easily offer the kind of listening that would be really useful. – the current tools don’t easily offer the kind of listening that would be really useful.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. SurveyAct – New Online Survey Tool for Small Business Owners. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Based in the Washington, D.C.,

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There are a ton of tools (and new ones coming out every day, it feels like) that purport to help us do this.

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. 3 TED Talks That Uncover the Secrets of Storytelling.

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

JULY 28, 2014

5 Sure-Fire Ways Tools Will Help. Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit?

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JUNE 5, 2018

Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. A4) Know that the tech is only a tool to help you, not do your job for you. Think Google Analytics. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. measurePR chat with Jay Baer. measurePR chat with Jeff Cann.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

NOVEMBER 2, 2011

By then, though, the damage to their reputation and to their “Google Juice” had been done. In the early days, Twitter was happy to have developers use their tools because it helped to build their audience. It is great to use these tools to build and interact with your audience, but never let them be your primary online presence.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

JUNE 5, 2013

You need the right tools. In the same way, you cannot expect to succeed in business without the right tools. Twitter Google+ LinkedIn Business Lessons Learned from Fishing. You can’t expect opportunity to materialize instantaneously. You have to work hard, and wait for it. With Shonali Burke Consulting, Inc.

Small Business 277

Small Business Consultant Activities LinkedIn 277

Waxing UnLyrical

JULY 21, 2014

Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Ian Cleary explains the context which is best for each. How does context play into your business strategy?

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Why: Saying “yes” too often can leach away at, instead of growing, your business. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Small Business 202

Small Business Consultant Flickr System 202

Waxing UnLyrical

NOVEMBER 7, 2016

My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR. Shonali also provides tools and templates which make the process of planning and execution easy and effective. Measurement!

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

JANUARY 30, 2013

And while I don’t know how it will change over time, right now I think it is one of, if not the best, CRM systems for small business owners (note, you need to be using Chrome or Safari) on a budget, and who primarily work in Gmail (or use Google Apps). It integrates completely with Gmail (or Google Apps). How Streak works.

Small Business 271

Small Business System Template Templates 271

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. Strike back, of course.

Privacy 237

Privacy Flickr Policies Google 237

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

NOVEMBER 11, 2016

And they are also tools to help you perform more efficiently and effectively. Twitter Facebook Google+ LinkedIn Your One Thing. The header for the left column is “Things I Can Change.” ” And on the right? You guessed it – things you can’t. Fill it out. Exercise = work. Change the things you can.

Exercises 199

Exercises Banking Consultant Training 199

Waxing UnLyrical

MARCH 31, 2014

8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. Twitter Facebook Google+ LinkedIn Monday Roundup: Success. Why: Does your team struggle with blogging? Based in the Washington, D.C.,

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

NOVEMBER 7, 2014

” by the various tool-makers out there. ” Google Alerts are nothing if not an extremely simplified mechanism to “listen” for what is floating around online, based on the keywords plugged in. Twitter Facebook Google+ LinkedIn Three Keys to Blueprinting Your Social PR Strategy. It’s overwhelming.

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. 8 Collaboration Tools to Improve Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration. 10 Slack Hacks to Boost Team Collaboration.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

MARCH 21, 2012

get caught up in shiny new measurement tools. Because then you start trying to measure the tools, and not what you should be focusing on. Get comfortable with Google Analytics and Google’s URL Builder. Before getting to that, though, I have a few don’ts: Don’t. Note I said “just counting.”

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

DECEMBER 18, 2012

It has pearls of wisdom like this one: “The most important thing to remember about measurement tools is that they will do only what you tell them to do. Collecting data is easy but collecting the right data to answer your questions requires careful planning and appropriate tools.” Based in the Washington, D.C.,

Case Study 208

Case Study Consultant Buy Study 208

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Monitoring tools are good but they only measure the output. Heather had some additional ideas for tools: A5 @Cision (client) is great. Important to keep in mind #measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

APRIL 29, 2013

So much so, that they start to dream up public relations programs using X platform, or Y tool… forgetting that a good program needs to be grounded in research. One of the great advantages of living and working in the digital age is that now it is so much easier to conduct research, thanks to a plethora of digital tools.

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

APRIL 23, 2013

I have heard a lot of talk about Twitter’s use as a conversation tool. Social media is a fantastic tool that has positively benefited the world by opening the lines of communication for so many topics and so many people. Small businesses that wouldn’t have survived otherwise have used it as a tool to successfully find customers.

Social Media 266

Social Media Meme Flickr News 266

Waxing UnLyrical

DECEMBER 4, 2013

Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Share your pins on Facebook, Twitter, Google+, and Storify. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts?

Storify 216

Storify Marketing Flickr Hashtag 216