Webbiquity SMM

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis. Utilize social media targeting.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” This is a very successful company. Blogging is Your Home Base.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MARCH 15, 2018

IFTTT is not a social media scheduling tool, exactly; standing for “if this, then that” this nifty tool allows you to connect your different apps and channels and create all kinds of automations (called “applets) in a variety of categories. Share the links you post on one social network on a different one, automatically.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. .

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 20, 2011

Two Google+ Metrics. Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website. Major social network visits by source. Top traffic sources.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The next step is to build a strategy for each of your chosen platforms.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. It’s not just that social networks want to sell ads. As with the explosion of blog content, the volume of brand social media updates has grown dramatically over the past few years as well.

Content 190

Content Tips How To Video 190

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. LinkedIn is the primary social network for professionals, about 546 million , round the world. Advertise your products on other sites within the Google network. Content Marketing. Leverage LinkedIn. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

AUGUST 23, 2011

A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Social media is important. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Google Review Count: 790,000. Google Review Count: 472,000. Google Review Count: 85,900.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

SEPTEMBER 9, 2014

Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. marketing and HR).

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. Google Plus, 540 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 16, 2011

Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. As the report notes, “Overall, 40% more U.S.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JUNE 9, 2010

This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. • Maximize your social networking efforts while minimizing your time. Use specific social media tools (e.g. Post on Google Buzz. Hope to see you there!

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Webbiquity SMM

FEBRUARY 10, 2011

Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Post on Google Buzz. 5 Things You Didn’t Know You Could Do with WordPress by Let’s Do It! Share this on Bebo. Tweet This!

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 1, 2013

Learn more about what your customers want by asking them via your Facebook page or other social networking resource. To stay in the good graces of Google and other search engines, make sure the content on your website adds value to any customer or prospect who visits. Quality content will be key.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. 8 ways to get people to discuss your new product in social media by WebInkNow.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Post on Google Buzz. Preparation: What You’ll Need First.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

DECEMBER 28, 2010

The major search engines are increasing incorporating social signals into their search results. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn. Post on Google Buzz.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Post on Google Buzz.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160