Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And Google+.

Press Release 269

Press Release Vocus Video Embedding 269

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

AUGUST 20, 2014

Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan.

Vocus 198

Vocus Metrics Eventful Consultant 198

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Google+ Tools. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. Google Blog Search. BuzzStream.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. They use Vocus to monitor “buzz.&# With Oklahoma!,

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. If you’re coming to me, I am going to Google your name, your business, and see what is online about you, or what you have done in PR thus far. Very important: Google yourself! See what comes up from Google. Google your potential client!

Brands 177

Brands Vocus Blogosphere B2B 177

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. For example, using a simple list of relevant keywords can help you identify a broad list of influencers.

Influencer 160

Influencer Strategy Content Marketing 160

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Jeff Esposito

JANUARY 2, 2013

. @ jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. I know Google should be excited about 100m + users but it’s kind of like the host of a mandatory party getting excited when people arrive. — Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012. She had no hotel room in Indy.

Vocus 40

Vocus Hotels Reddit Class 40

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.

Analytics 139

Analytics Influencer Klout Vocus 139

Webbiquity SMM

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

MARCH 1, 2011

Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Post on Google Buzz.

Social Media 160

Social Media Vocus Digg Adwords 160

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

Press Release 279

Press Release Marketing Class List 279