Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media 144

Social Media ROI Social Media Management URL 144

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Here are the top ones: 1.

Small Business 263

Small Business Social Media How To ROI 263

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Social Media Marketing

JUNE 27, 2019

All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Important Topic Google AdWords a Popular Form of Pay Per Click Advertising Why Businesses Should Hire an SEO Company? Social Media Attack!

ROI 86

ROI How To Adwords Engineering 86

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort.

Social Media 91

Social Media Content Marketing ROI 91

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Training 118

Training Course Resources Social Media 118

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? When it comes to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Here are some ways for higher micro influencer ROI. They will cost you less.

ROI 141

ROI Influencer Authentication Hashtag 141

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions).

Analytics 350

Analytics Social Media Trendrr Digg 350

Buffer Social

NOVEMBER 20, 2016

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

ROI 96

ROI Social Media How To Authentication 96

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics? 10 Google Analytics metrics you should be paying close attention to on a regular basis. Need more help?

Analytics 167

Analytics Google Metrics ROI 167

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273

ROI Metrics Sentiment News 273

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Social Zoom Factor holiday podcasting schedule. Episode Highlights.

Social Media 165

Social Media How To Marketing ROI 165

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Six Twitter Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You’re Obsessed with ROI. You are a spammer.

Social Media 273

Social Media ROI Construction Reputation 273

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Google + strategy. Never forget that.

Social Media 167

Social Media Strategy Alltop ROI 167

SocMed Sean

MARCH 10, 2013

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them?

Social Media 277

Social Media Proposal Cost ROI 277

Keyhole.co

MAY 3, 2023

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. This rule shouldn’t have to be stated, but so many marketers forget: Everything you do should be traceable back to ROI. Because You Should Track Everything!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Google + strategy. Never forget that.

Social Media 166

Social Media Strategy Alltop ROI 166

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 132

Social Media Strategy Engagement Hashtag 132