Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. A property can be your website, blog, subdomain, or mobile app.

Analytics 110

Analytics Google URL Adwords 110

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Here’s how to use YouTube analytics on desktop and mobile. How to see analytics on YouTube.

Metrics 145

Metrics Analytics YouTube How To 145

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

SEO 100

SEO Syndication Marketing NoFollow 100

Kikolani

APRIL 7, 2016

However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. all depend on Google and the changes it makes in its algorithms. SEO, SEM, PPC etc.

Marketing 110

Marketing SEO Mobile Software 110

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JANUARY 8, 2016

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers.

Review 60

Review Google How To Adwords 60

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Freelance Social Media

OCTOBER 1, 2009

Each client could have their own wave that we can keep track of where we are with them but all of those waves can be compiled into a master wave that gives us a quick overview of all of our clients as well as their current status. We also know that Google Voice will be linked to this in the near future.

Google 181

Google Foursquare Widget Collaboration 181

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. This was helpful, but advertisers continued to see discrepancies between Outbound Clicks and the number of people reported to visit their website from other services (like Google Analytics, for example).

Metrics 160

Metrics Engagement Facebook Advertising 160

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. The Overview Report. Think of it as YouTube’s version of the Google Analytics homepage. Easy to understand at a glance, the Overview Report tells whether or not your numbers are up. YouTube Analytics: General Reports.

Analytics 140

Analytics YouTube Video Embedding 140

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

MAY 8, 2017

That’s why we’re super excited to share a brand new Minisode with you all about how you can utilize Buffer to get the most out of your social media marketing. Hosts Hailley & Brian share 10 social media marketing tips in 10 minutes or less on a variety of relevant and useful topics. Google Play. Sound Cloud.

Social Media 101

Social Media Marketing Flipboard Hashtag 101

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Page views (of LinkedIn company overview). regular YouTube page, company channel, mobile device, etc.). • Two Google+ Metrics. Search traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Pixlee

NOVEMBER 2, 2020

Your marketing efforts could make all the difference in the challenges ahead, so best explore your options and gather new ideas. The increase in mobility within countries gives a glimmer of hope to hospitality brands. Compared to last year, Google searches for ‘’staycation’’ have increased by a whopping 45 %.

Travel 56

Travel Brands Marketing Hotels 56

yMarketingMatters

AUGUST 9, 2015

Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile. Marketing automation integration.

Social Media 100

Social Media Notification Upcoming YouTube 100

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. What are Google ranking factors?

SEO 52

SEO Content Hashtag Trends 52

Pam Hughes

OCTOBER 27, 2021

This is why it’s critical to rank on the first page of Google — if your site appears on page two or beyond, you’re practically invisible. The top 3 Google search results get 75.1% Google Pagespeed Insights. Google Pagespeed Insights checks the speed and usability of your site on multiple devices. Google Analytics.

SEO 65

SEO Tools Brands Analysis 65

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Currently I’m doing this on Google+. I see a bright future for the Google. One is Hootsuite for iPad. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Brandwatch: A brief overview. One such social media analytics and management tool is Brandwatch. What makes it a great Brandwatch alternative?

Social Media 52

Social Media Analysis Sentiment Analytics 52

Hootsuite

MAY 26, 2021

But, as the buzz around it grows (there are currently 169,000 Google searches for the phrase “Instagram Reels” per month!), marketers have unsurprisingly become eager to measure their performance. In case you missed it, some marketers believe that Instagram rewards accounts that actively post Reels with higher overall visibility.

Instagram 142

Instagram How To Metrics Template 142

agora pulse

NOVEMBER 17, 2020

Here’s an overview of the most common challenges that social media agencies and social media marketers face and how using Agorapulse can address them. My marketing agency works with high-level finance companies that can have multiple layers of approval before a post can go live. Did you know Agorapulse has a mobile app?

Instagram 92

Instagram How To Hashtag Social Media Management 92

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. You post daily on social media. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Later

JULY 10, 2020

An Overview of the Different Types of Pinterest Ads Formats. Want to deep dive into Pinterest marketing strategies? An Overview of the Different Types of Pinterest Ads Formats. As a Pinterest Marketing Partner, Later offers exclusive features to help you grow your business on Pinterest. Table of Contents. driving sales).

Overview 63

Overview Feed Feedly Video 63

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

agora pulse

JULY 21, 2020

OK, overview over! I promise I won’t go on about content marketing being the center of the marketing universe. (It Thanks to Google snippets (position zero), YouTube videos can and will show up at the top of a search if they’re relevant. YouTube Tip: Always create KPIs for any influencer marketing you perform.

Social Media Management 139

Social Media Management YouTube Social Media Tips 139

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Google Analytics. 1 use for Google Analytics is for analyzing website traffic. Which posts seem to perform best ?

Analytics 111

Analytics Social Media Tools Klout 111

Jon Loomer

OCTOBER 30, 2018

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” Facebook will already know if traffic comes from a particular domain (like Bing, Pinterest, LinkedIn, or Google). This tool is DEEP.

Tools 167

Tools Facebook Conversation Report 167

Hootsuite

MARCH 23, 2022

Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). Audience insights which provide detailed overviews of who’s watching your content. Your marketing manager might not be interested in your Snaps getting 50,000 views. Let’s get to it!

Analytics 144

Analytics Tools How To Metrics 144

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Find Your Page Summary in the Overview Tab. Facebook Analytics Explained #1: Find Your Page Summary in the Overview Tab . Here’s a quick overview of each: . #1: Let’s get started!

Analytics 72

Analytics Facebook Overview Metrics 72

Buffer Social

AUGUST 13, 2017

Several in-depth blog posts have tackled an overview of what’s best in all these many different spots. Google+ – 800 x 320. We use the horizontal size for sharing to Facebook, Twitter, LinkedIn, and Google+. Note: On mobile, images will be cropped into a horizontal rectangle. Facebook – 1,200 x 628.

Social Networking 112

Social Networking Guidelines Social Media LinkedIn 112