Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. However, you’ll be better off using a paid platform like Hootsuite or Sprout Social.

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Analysis Social Media How To Hashtag 184

Hootsuite

MARCH 22, 2023

When you started working in social media, who knew Twitter SEO would be a thing? Social SEO is now an important consideration to keep in mind for any platform. Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. What is Twitter SEO?

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SEO Tips Twitter HootSuite 93

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Which are the best Twitter analytics tools with which to get started?

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Analytics Tools Twitter Hashtag 204

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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Hashtag Social Media Training Template 108

yMarketingMatters

AUGUST 9, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

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Hashtag Facebook Privacy URL 254

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Your Escape From 9 to 5

JULY 8, 2022

Not too long ago, hashtags were only being used in Twitter. Fast forward and most social sites use hashtags. In fact some new bloggers don’t even know or use hashtags in other social media platforms like Facebook, Google+ and Instagram. The Benefits of Using […].

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Hashtag Blogger Instagram Social Media 52

Hootsuite

AUGUST 2, 2022

You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. Long day, long Twitter thread. Don’t go over the limit: Twitter Text Character Limit.

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Platform Social Media Hashtag HootSuite 139

Hootsuite

JANUARY 31, 2022

Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. Get ready to take Twitter by the horns. Read on to learn how to get followers on Twitter. Why does Twitter follower count matter? Organic reach.

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Twitter Tips How To HootSuite 145

Hootsuite

APRIL 25, 2023

But with so many options, how do you know which are the best social media platforms for real estate? What are the best social media platforms for real estate marketing? There are hundreds of social media platforms in operation. These seven platforms are fit for a real estate-focused social media strategy.

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Real Estate Platform Social Media HootSuite 98

yMarketingMatters

JANUARY 27, 2014

, I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!

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Google URL Real Estate Statistics 275

Hootsuite

SEPTEMBER 16, 2022

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? you choose, and the hashtags or handles you include on your Twitter bio, communicate volumes about your brand. What is a Twitter bio?

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Twitter Hashtag HootSuite Class 145

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Why Instagram Captions are Important Instagram has over 2 billion monthly active users, with more than a billion of them using the platform every single day. Hashtags act like keywords. Let’s get started.

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Hashtag Instagram Content Authentication 52

Janet Fouts

JULY 7, 2014

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms.

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yMarketingMatters

AUGUST 21, 2015

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible.

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Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

JANUARY 15, 2017

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements.

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Hashtag Social Media How To Marketing 100

Social Media Strategies Summit

OCTOBER 7, 2022

First up is a social media content calendar template from HootSuite, which incorporates five popular platforms: Facebook. Because it’s a Google Sheet, it’s fully customizable. So if some (or all) of those platforms aren’t relevant to your audience or goals, you can easily switch them out. Image source. Download it here.

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Template Templates Content Small Business 223

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

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Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

JULY 22, 2022

Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. While figures vary from platform to platform, most social media marketers agree that an engagement rate of 1% – 5% is pretty decent. Look for Relevant Hashtags. Those days are long gone.

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Influencer Brands How To Hashtag 214

Hootsuite

APRIL 6, 2023

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. Ahead of its acquisition by Google in the fall of 2006, the site grew to 100 million videos watched by 20 million dedicated users. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. We’ve outlined the components of a successful foundation below.

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Twitter HootSuite Marketing Hashtag 145

Small Business Mavericks

AUGUST 9, 2013

Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags.

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Hashtag Journal Engineering Instagram 101

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Source: Twitter. Address them head-on. .

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Hashtag Activities Social Media Retail 145

agora pulse

MAY 21, 2020

One way to find out is by doing a competitor analysis on Twitter. In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter. Why Twitter? In my experience, this is the platform that scares people the most, and it’s also my favorite one (don’t tell the others). Here’s how.

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Analysis Twitter Hashtag How To 131

agora pulse

JULY 10, 2018

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? If you’ve got a Facebook page and your target audience is on Instagram, then adding the platform to your social media marketing plan is a smart move. Use location hashtags.

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Small Business Platform Social Media Hashtag 83

Janet Fouts

SEPTEMBER 5, 2014

Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. The quick link or the witty comment shared on Twitter has the shelf life of maybe a couple of minutes before it’s buried in the Twitter stream.

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Google Hashtag Journal Forums 175

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Google Analytics. BrandMentions. Brandwatch. Fanbooster.

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Analytics Social Media Tools Price 179

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. Choosing and Managing Multiple Platforms. The first step in developing your online recruiting presence is deciding which platforms you will use— Google+, Facebook, Instagram, LinkedIn, and Twitter name only a few.

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Social Media Hashtag LinkedIn Instagram 232

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Elon Musk Rebrands Twitter After ambiguously tweeting — or “posting,” we guess — a solitary letter “X” in April, Musk followed up a couple of months later by revealing that Twitter had been renamed after the 24th letter in the alphabet.

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Social Media Meme Fashion Trends 239

Small Business Mavericks

JUNE 13, 2013

There has been a pretty strong contingent on Facebook trying to avoid hashtags. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar.

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Hashtag Facebook Social Media Conversation 93

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

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Analytics Google Metrics ROI 167

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

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Tools Tweetdeck Brands Sentiment 112

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter. 15 People Every B2B Marketer Should Follow On Twitter.

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Tips Twitter Wikimedia Public Domain 199

yMarketingMatters

AUGUST 13, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

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Hashtag Facebook Privacy URL 100

Social Media Strategies Summit

DECEMBER 22, 2022

In one example, the agency opened up its archive of old public service announcements (PSAs) and shared them in a Twitter thread: In 2019, we found out some of our oldest PSAs, many unseen for decades, would not be saved permanently in the National Archives. Use Community & Event-Specific Hashtags. Create Platform-Specific Content.

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Social Media Engagement Transportation Hashtag 169

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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Industry News Google Brands 52