Focus Group and Forums - Social Media Informer

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. People join private Facebook Groups or forums to meet and talk with other like-minded people.

HootSuite

HootSuite URL Analytics Forums

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. According to the World Economic Forum, approximately half of the world’s population requires acquiring new skills to adapt to changes brought about by emerging technologies.

Marketing

Marketing Survey Skills How To

How to supercharge your marketing strategy with AI automation

Sprout Social

FEBRUARY 19, 2024

Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Strategy

Strategy Sentiment Patterns Marketing

The Social Listening Playbook for Super Eager Marketers

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Hashtag

Hashtag Marketing Focus Group Conversation

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Digimind Source: Digimind Digimind expands social listening to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms.

Brand Monitoring

Brand Monitoring Tools HootSuite Brands

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication

Authentication Analysis Sentiment Tumblr

How to use social listening tools for business-wide success

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools

Tools Sentiment How To Team

Want to Market Better? Think Like a Consumer

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Another thing I learned is to not be a slave to focus groups. Consumer centricity is a hot topic in marketing circles. Consumer empathy = insight + intuition .

Marketing

Marketing Forums Focus Group Case Study

Seven Ways to Use Social Media for Business

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Social media provides the mechanism to demonstrate those qualities.

Social Media

Social Media Research ROI Technorati

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

JUNE 27, 2013

Imagine you were thinking about starting a new, online forum dedicated to a method of outdoor cooking growing in popularity. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).

Tools

Tools Patterns Adwords Advertising

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

Crowdsource Your Way to the Best Landing Page

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Test, Evaluate, and Adjust (and be ready to do it again) Crowdsourcing is a great forum to support A/B testing. That’s one of the cornerstones of good customer service.

Crowdsourcing

Crowdsourcing Exercises Focus Group Forums

The pros and cons of social media

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. It’s created an “always-open forum” for constituents’ to voice their questions and concerns. This week is both #EarthWeek and #FashionRevolutionWeek, and without greater transparency and a more holistic approach… Posted by Nisolo on Sunday, April 17, 2022. Ability to crowdsource.

Social Media

Social Media Crowdsourcing Privacy Comparison

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media

Social Media Social CRM Repository Wiki

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

Data

Data Focus Group Compete Twitter

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

JUNE 20, 2011

Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums. It just takes listening.

Social Media

Social Media ROI Social Networking Foursquare

Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas

ProBlogger

JUNE 11, 2020

You can do it by running a survey, creating a poll, running small focus groups, and even emailing or phoning some of your readers. You probably know about other blogs, groups and forums that are related to your niche. Just keep the questions open-ended so people can talk about their problem or issue in their own words.

Analytics

Analytics Questions Blogger Education

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

Brands

Brands Message Boards Travel Forums

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities

Communities Groups Groups Social Media

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. To make money with Paidtologin is quite simple just: Publish your referral link in your mail or forum signature and people will join under you and you'll earn 10% of their revenue.

Yahoo

Yahoo Social Media URL Brands

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. You can use Quora for free market research. As of March 2022, Quora gets over 697.3M

Brands

Brands NoFollow Marketing How To

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media

Social Media Social CRM Reputation Widget

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

DECEMBER 19, 2016

Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As Henry Taylor, World Economic Forum. Henry Taylor , social media manager, World Economic Forum. Britt Adami , social media manager, HaveYouHeard. Holly Clarke, Airbnb.

Trends

Trends Marketing Forums Microsoft

How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

MAY 13, 2020

As a feedback forum. Not only can you use social listening to figure out what matters most to your audience, you’ve got a built-in focus group here. The Official Group. Either way, this sort of content encourages activity and repeat visits to your page. Source: Uno!

Groups

Groups Groups Engagement Facebook

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

FEBRUARY 12, 2012

That way, they didn’t annoy the millions of Harry Potter fans on the forums by letting them find out first in normal newspapers. Instead of paying for a focus group, I’d get money from them. The community managers broke the news to the fans, not the newspapers. So I could trial the idea with the community.

Crowdsourcing

Crowdsourcing How To Project Communities

11 Tips to Breaking Bloggers Block Through Solving Reader Problems

ProBlogger

MARCH 11, 2013

Ask Readers for their Questions (run a survey, poll or even a focus group with readers). Look on other Sites in your niche (the questions people ask on forums can be particularly good). Analyze internal searches (use a tool like Lijit to track the internal searches on your site).

Blogger

Blogger Tips Lijit eBook

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. I would like to see the Digg forum come on line and I would like to see them hold true to thiner word about town hall meetings. This was not addressed in the chat.) Thanks again for covering this.

Digg

Digg StumbleUpon Communities Upcoming

Social Media Informer

Dark Social in 2023: Here’s Why (and How) You Should Track It

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Trending Sources

How to supercharge your marketing strategy with AI automation

The Social Listening Playbook for Super Eager Marketers

14 Social Listening Tools for Effortless Brand Monitoring

Drive authentic connection at scale with a sophisticated listening solution

How to use social listening tools for business-wide success

Want to Market Better? Think Like a Consumer

Seven Ways to Use Social Media for Business

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Crowdsource Your Way to the Best Landing Page

The pros and cons of social media

Social Media Is CRM

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Nuggets from Social Media workshops as of late. : Community Group Therapy

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Social Media a CRM perspective

The digital marketing trends & ideas to take into 2017, and beyond

How to Use Facebook Groups to Grow Your Business and Engage Customers

Crowdsourced Funding: How to ask for $75K but get $1.5million

11 Tips to Breaking Bloggers Block Through Solving Reader Problems

Kevin Rose and Jay Adelson Respond to Digg Complaints

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