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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

hours on social media. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations.

Campaign 304
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The New Journalism

Twist Image

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. Social Media is this home. The new journalism (and the new Marketing) is about having a nose for news. This is the new journalism.

Journal 111
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." " 5.

B2B 95
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The Value Of Marketing Engagement And Innovation With Ian Schafer

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When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. digital marketing. media bistro.

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Blogging Tips Inspired From Broadway & Film Musicals

Diva Marketing Blog

Sorry Diva Marketing Blog that I've neglected you. . Over the next week Diva Marketing will get a boost of posts thanks to a blogger challenge from Darren Rowse of ProBlogger. Show tunes often find their way into social media presentations and training I conduct. The blog provided an entree for consumer journalism.

Film 40
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Blogging Tips Inspired From Broadway & Film Musicals

Diva Marketing Blog

Sorry Diva Marketing Blog that I've neglected you. . Over the next week Diva Marketing will get a boost of posts thanks to a blogger challenge from Darren Rowse of ProBlogger. Show tunes often find their way into social media presentations and training I conduct. The blog provided an entree for consumer journalism.

Film 40
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17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Very strange wording of tweets, as was more of a hashtag hijack than real-time marketing. RT if you think this film will triumph tonight!

Brands 165