Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167

Feed Feedly Metrics News 167

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Webinar presentation. An impressive example of how to use YouTube to support omnichannel marketing efforts. Webinar presentation.

YouTube 130

YouTube Video Authentication Education 130

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. But recently, article marketing has taken a huge turn – for better and for the worse.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Specifically, more conservative budgets and the inability for marketers to travel and film on-site.

Content 112

Content How To ROI Trends 112

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. And as a result, so has the role of social media managers. What spawned the era of social entertainment?

Social Media 89

Social Media Content Airlines Authentication 89

Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Host a Facebook Live webinar or tutorial on a certain topic, mentioning your product. Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds.

Engagement 207

Engagement Video Facebook How To 207

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 130

Video Social Media Wireless Marketing 130

Jon Loomer

MARCH 17, 2021

I then invited those who made it that far to a webinar to discuss what I did and how I did it. Paid reach actually made up a small percentage of distribution, even though I never published any of the tips organically to my page. Maybe I’ll do an exclusive webinar again for those who make it to the end. The Insane Results.

Cost 206

Cost Tips Campaign Engagement 206

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook?

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? Developing an online presence is no different – it needs planning.

Marketing 114

Marketing Small Business Case Study SEO 114

Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Host a Facebook Live webinar or tutorial on a certain topic, mentioning your product. Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds.

Engagement 148

Engagement Video Facebook How To 148

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. To identify where you want videos to go, consult your marketing funnel.

Video 128

Video Social Media Study Instagram 128

Oktopost

NOVEMBER 28, 2022

6 Ways to improve B2B engagement across marketing channels. Email marketing can be seen as an old-fashioned way to engage with customers, but it is actually one of the most effective ways. Marketers consistently find that for every $1 spent , they can generate $44 in ROI, shows that email marketing should not be ignored.

B2B 84

B2B Metrics Engagement Data 84

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience.

Marketing 35

Marketing Blogger Forums Syndication 35

Small Business Mavericks

APRIL 30, 2011

» Kudos To HubPages Anyone who has read my blog for very long knows that I am a strong advocate of article marketing. That is, I believe that writing articles and publishing off of your website with links back to your website is a good way to promote yourself online. But I guess not. Everyone wins. How can that be bad?

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. Audience Marketing Prioritization Worksheet.

eBook 141

eBook Content Findability Template 141

agora pulse

AUGUST 31, 2017

Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. I publish a weekly vlog on Facebook, YouTube and my blog. Zimmerman promoting a webinar. We listen in the car, when we’re doing the housework, when we are working out.

Video 155

Video Content Film Instagram 155

Jon Loomer

OCTOBER 30, 2015

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Want a synopsis of your last webinar to share on LinkedIn? It’s seriously easy. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Small Business Mavericks

APRIL 29, 2011

Rewrite it so that it isn’t duplicate content and distribute it to a few publishers around the Web to see if someone wants it. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc.,

Content 156

Content Hubpages Case Study Press Release 156

ProBlogger

MAY 19, 2022

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Podcast feed.

How To 26

How To Marketing Blogger Forums 26

Small Business Mavericks

APRIL 7, 2011

Perhaps EzineArticles is saying it won’t publish articles that exceed a certain percentage of keyword density because it wants to control spam in its directory. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc.,

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. These include forums, blogs, community websites where industry news can be published, wikis, etc. Even if you’re a local business. And I fully agree. The Internet is a huge place.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Article marketing – Article marketing is not dead. Press releases – Write and publish a press release online every time your company does something remarkable.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now.

Engagement 110

Engagement UGC Facebook HootSuite 110

Later

FEBRUARY 14, 2020

According to Instagram branded content is “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).”. Just starting out in the world of influencer marketing? View this post on Instagram.

Instagram 60

Instagram Tools Brands Content 60

Small Business Mavericks

FEBRUARY 26, 2011

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. Indeed, did Google go far enough?

Google 150

Google Content Case Study Press Release 150

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Video 127

Video Social Media How To Trends 127

Hootsuite

APRIL 1, 2020

Read our complete guide to YouTube marketing. two options – Zoom webinar and YouTube Live. Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video. Make a trailer to build anticipation. Highlight this video in the Welcome Trailer module on your channel. Ask viewers to subscribe.

YouTube 145

YouTube Engagement How To Class 145