Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 161

Social Media Study Statistics Aggregator 161

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Authentication 137

Authentication Nielsen How To Case Study 137

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. JennyBot was available on Slush’s website and mobile app. Source: Acquire White Paper. Marketing chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. Please support them; we couldn’t do it without their help!

Brands 134

Brands How To Social Media RSS 134

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. White Papers. Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

QR Code for my Mobile Site. White Papers. I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). Blog Archive. ▼ 2008. (29).

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? It's often easy to identify a spammy business or marketer.

Social Media 60

Social Media Template Templates Training 60

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Mainframes.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Banking 113

Banking Mobile Team Social Media 113

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Hence the latter gains less exposure in our feeds.

B2B 144

B2B Survey ROI Metrics 144

Buzz Marketing for Technology

JULY 28, 2008

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Mobile Computing. White Papers. Assessment. Data/Document Management.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Rebekah Radice

MAY 24, 2017

White papers. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. You can read about visual content and visual marketing in these posts. Blog content. Vlogs (video blogs).

Social Media 148

Social Media How To Analytics Types 148

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

Rebekah Radice

MAY 24, 2017

White papers. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. You can read about visual content and visual marketing in these posts. Blog content. Vlogs (video blogs).

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Viper Chill

APRIL 19, 2010

In terms of affiliate marketing, it’s usually much better to own the product at the top of a Clickbank category and having thousands of people promoting it for you, rather than being one of the thousands of people promoting a product for someone else. You always go into so much detail, yet I find it easy to follow. Thanks man!

Adsense 77

Adsense How To Sites Forums 77

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Mobile & Wireless. Mobile & Wireless. Mobile Devices. Mobile Access. Mobile Applications & RFID. White Papers. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Wireless 268

Wireless Microsoft Applications Web 2.0 268