Sprout Social

AUGUST 17, 2022

With an all-in-one tool like Sprout, you can align your publishing and customer service strategy with your monitoring insights in one place. Looking for more inspiration to level up your social marketing campaigns? The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social.

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Campaign Social Media Tools Hubspot 125

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” That’s how freaking convoluted this is.

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Feed Feedly News Engagement 157

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks.

Industry 123

Industry Real Estate Social Media Sports 123

Postcron

MARCH 8, 2021

However, you can only publish posts in your Feed. On Postcron’s publisher, add the photo or video you want to post to Instagram. Now you can schedule and publish your Instagram posts, while also improving your content strategy. Save time and schedule your posts on Feed or Stories in 3 simple steps. That is all!

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Feed Feedly Instagram Notification 100

Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Affiliate sales support independent publishing. Two-thirds of US adults regularly use Facebook.

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Social Media Reddit LinkedIn Research 220

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 195

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. What if you decided to inform, rather than promote?

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Strategy Marketing Hubspot Case Study 150

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Publishing Module Syndication Badge 209

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Who is not currently on TikTok, however, are brands ! Authenticity matters here, so let your hair down!

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Marketing Authentication Trends Feed 217

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Consistently publishing ephemeral content can help increase brand awareness by creating a frequent, low-lift touchpoint with your audience to stay relevant in their minds. Stories can be a great way to drive leads and customers.

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Strategy Content How To Marketing 117

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Trend-tracking.

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Curation Social Media Management Tools Social Media 80

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Sounds Your Followers Listened To : Top sounds your followers have listened to.

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Analytics Brands CPA Overview 154

Webbiquity SMM

AUGUST 25, 2010

Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on Reddit.

Social Media 150

Social Media Aggregator B2B Technorati 150

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Feedly and Scoop.it Dark Arts of Content Marketing. Be specific when setting goals.

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Consultant Social Media Content Marketing 268

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s copy-paste but with a handful of extra steps in the middle… What is repurposing content?

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Social Media Content Marketing ROI 91

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

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Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

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Feed Feedly News Groups 83

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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LinkedIn Tips Marketing B2B 141

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 144

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on Categories. Published on. But first, why you need to try B2B marketing on TikTok. Each month, 80 million people spend an average of 24 hours on TikTok.

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B2B Brands Marketing How To 136

Mindjumpers

APRIL 12, 2016

As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you’ve been duped by an over-excited headline promising to give you all the feels.

Brands 100

Brands Feed Feedly Publishing 100

Jon Loomer

DECEMBER 18, 2022

Once you uncover this information, you can take additional action. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. Which apps and which websites?

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Video Facebook Report Publishing 175

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. And 49% are already using it to inform their creative content.

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Curation Data Content UGC 141

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

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Instagram Facebook Marketing Features 107

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Team Examples Marketing Training 113

Twist Image

JUNE 30, 2016

I like publishers. In short, we're going to see more stuff from friends and family, less from publishers. Frankly, I don't trust my friends and family with the important task of informing the greater good about what's newsworthy. I miss real editors making choices for me. That's how I roll. I like editors. I like publications.

Feed 40

Feed Feedly Curation News 40

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

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Features Marketing Statistics Template 169

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Yet not all intent formulas include valuable social media activities and engagements, that missing part of the information makes the intent insights less complete and less accurate.

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Data Social Media ROI B2B 62

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons. Most social media marketing agencies offer set services for flat fees. Clients can approve content before it is published.

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Social Media Marketing Social Media Management Report 99

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Everyday, your audience is scouring through the search engine to find relevant information. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality.

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SEO Social Media Strategy Hashtag 154

Jon Loomer

MAY 4, 2022

I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place. Why would the typical person — or even marketer — know how it worked? And it showed.

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Facebook Apple LinkedIn Publishing 173

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. The sleazy publishers are still winning.

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Authentication Feed Feedly News 60

Keyhole.co

APRIL 23, 2024

If it’s too large, you’ll have a hard time editing and publishing it. To offer value: Make use of the maximum length here (90 seconds) to break the information into chunks. Keep it concise and informative. Thankfully, you can easily resize your Instagram Reels before publishing. This is a compressed version. Don’t worry.

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Overview Instagram How To Feed 52