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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

Content 130
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Social media moderation: How to respond to world events

Sprout Social

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections.

Eventful 107
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? Do they care about your brand affiliations or sponsorships?

Brands 275
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? Fans beget more fans. Your stuff.

Strategy 125
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. Simple and effective.

Reddit 100
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Why We Still Love Twitter

Likeable

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it.

Twitter 80