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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Site Speed. Syndication and Sponsored Content. One Final Thought.

SEO 100
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Cloaking or duplicating content is a huge no-no for SEO. Keeping that in mind, it may be the worst SEO mistake of your life. Image optimization is a commonly overlooked practice, but it does carry a lot of SEO value if done properly. Microdata is a little-covered topic in relation to SEO, but it does pack a powerful punch.

NoFollow 198
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

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10 SEO Tactics That No Longer Work (If They Ever Did) | Small.

Small Business Mavericks

» 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO? Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO? If your SEO guru or free e-book download is telling you to do these 10 things, fire him or throw the book away.

SEO 93
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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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3 Forums with CommentLuv-Like Functionality

Kikolani

But vBulletin-powered forums have the option for a third-party add-on that allows members to place an RSS feed in their forum profile. Edit your profile and add your RSS feed in the Blog Feed field. Edit your profile and add your RSS feed in the External Blog Feed field. Latest blog post links are nofollow.

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Getting Started with Integrating Search and Social Media

Saying It Social

Social media is a great keyword suggestion tool; let social media help your SEO. The links from the profile page may have nofollow tags, but they will drive traffic and different search engines treat the nofollow tag differently. There could be an SEO boost in it for you. Be there, and tell them you’re there.