According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. In fact, according to the comScore research results, users are 40-150 times more likely to consume branded content in the news feed than, visit the fan page itself. What Do Social Media And SEO Have In Common? MORE >>

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology. Are they are using today’s SEO best practices or yesterday’s? Getting a Handle on SEO Methodology. The first thing to do on is ask if the SEO has a methodology. Lack of industry standards. MORE >>

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Google’s SEO Mindset. Great for investors … not so great for SEOs. No more. MORE >>

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Paid Search Search Engine Optimization search engine marketing sem seo MORE >>

How to Turn Your Twitter Profile Page into an SEO Masterpiece 46 If you have spent any time around social marketing you probably know that SEO and social media go hand and hand. You can even SEO your Twitter pic (avatar)… Yes, you can even SEO your profile picture! Burn Baby Burn… Burn Your Twitter feed: Why would you want to use an RSS feed for Twitter? Well, by using RSS, people can subscribe to your posts (and in this case Tweets) and get instant feeds sent to them. Is my password at risk if I load my twitter feed into FeedBurner? MORE >>