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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? E-mail newsletters and RSS feeds. Cross-network promotion.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Follow this content optimization checklist before publishing content to ensure it is properly optimized. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow. Title and Meta Tags.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Blog RSS feeds. RSS feeds provide them with fresh content without having them to give away their information.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Blog RSS feeds. RSS feeds provide them with fresh content without having them to give away their information.

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10 SEO Tactics That No Longer Work (If They Ever Did) | Small.

Small Business Mavericks

Publishing Only Other People’s Stuff – I see blogs with auto-generated content and think, “Do you really think that’s going to work?&# It’s the inbound links that count. It doesn’t. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

What’s the wrong way to publish guest posts? Do you notice who it is published by? To “feed” the Google Panda Update you needed to create quality unique content. To “feed” the Google Penguin Update you needed to create natural links. How do we know an update is coming? A real person.