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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Consumers say they find this type of video content to be 2.5X No wonder that “content creation” continues to be the #1 use case for AI in marketing.

Video 229
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

Knowing which to choose for specific scenarios can be confusing. In advertising, a specific product or service may only be relevant to owners of certain devices. This could be appropriate if you are linking to a website requiring a faster loading speed for an optimal experience. Excluding Devices.

Mobile 175
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Learn Facebook Ads Tips in Quick Audio Shots

Jon Loomer

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. The show was a big part of my business through 2015, but I slowly got less and less consistent with it. A Pubcast Shot is a much shorter, value-packed Pubcast episode that can be completed in about three minutes.

Tips 193
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. In life and business, though, change is inevitable. In life and business, though, change is inevitable. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a boosted post?

LinkedIn 107
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

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How to Make Sales With a Shoppable Instagram Feed

Later

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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