Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Just like every social media platform has an algorithm that helps put relevant content in front of each user.

SEO 92

SEO How To Hashtag Engineering 92

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. The For You feed is what makes TikTok so addictive. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Yes, it is true that Instagram was designed to be a platform to share images on the go. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags.

B2B 127

B2B Instagram Hashtag Meme 127

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Research trends. TikTokDance. motivation.

Examples 139

Examples Campaign Tips UGC 139

agora pulse

FEBRUARY 11, 2020

Now, Instagram has done it again, recently releasing its Reels for Stories , snagging a use case from the increasingly popular platform TikTok. TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine. TikTok is a rapidly-growing social media platform. Let’s dive right in! .

Instagram 146

Instagram Meme Upcoming Authentication 146

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. However, after a few changes and updates to the Instagram platform as a whole, IGTV is still alive and well, and will likely continue to rise in importance throughout 2020.

Trends 93

Trends Instagram Meme Authentication 93

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

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Eventful Social Media Badge Hashtag 145

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. As you follow more users, your “Following” home feed will start to populate with videos created by people you follow.

Meme 111

Meme Marketing Authentication Feed 111

Later

FEBRUARY 16, 2021

Want to easily find and curate user-generated content for your feed? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. TIP: Research your challenge hashtag in advance!

Campaign 91

Campaign Social Media Brands Apparel 91

Later

JULY 3, 2020

IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. If you’re watching in your feed: ? ? Check out our guide here. .

Trends 110

Trends Instagram Meme Badge 110

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. Share a trending meme. Where would social media be without memes ? Add custom birthday hashtag. Behind the scenes.

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Instagram Engagement Brands Avatar 122

Ignite Social Media

JUNE 28, 2022

One obvious difference is how easily accessible content has become on social media platforms such as YouTube or Instagram Stories, and TikTok. With the rise of video streaming platforms, it’s easier than ever to watch videos on the go. This way your brand content can fit into the platform’s norm. Algorithm Favorable.

Video 146

Video Content Marketing YouTube 146

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Simple integrations for Shopify , Square, and other ecommerce platforms let sellers create web stores quickly. That means people can instantly buy things they’ve just seen on their feed. Embrace hashtags and keywords.

HootSuite 93

HootSuite Trends Feed Feedly 93

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. The For You feed is what makes TikTok so addictive. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Plus, hosting platforms like TikTok and Instagram are all free to use.

Video 113

Video HootSuite How To UGC 113

Sprout Social

MAY 8, 2019

There’s no shortage of Instagram content you can publish to fill up your feed. Publishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds.

Instagram 109

Instagram How To Hashtag Feed 109

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Hashtag 40

Hashtag Brands Badge Proposal 40

Sprout Social

SEPTEMBER 30, 2021

According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. Users are also able to view all active products on a brand’s feed by tapping the Instagram Shopping icon.

Instagram 108

Instagram Bazaarvoice Retail Feed 108

Hootsuite

JANUARY 11, 2023

Plus, they can save you from extra costs, such as expensive design software, since you can often edit within the template platform. Aside from the tons of free templates, you can also purchase certain premium templates off the platform. Kapwing’s TikTok templates are full of trending challenges, sound bytes, and memes.

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Template Templates Vimeo Cost 103

Sprout Social

DECEMBER 5, 2022

As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers.

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Social Media Crowdsourcing Privacy Comparison 140

Twenty4 Social

OCTOBER 12, 2020

Use Hashtags. Hashtags make a big difference on Instagram, so make sure you use them often and use them well. Planoly is one of my favourite platforms to use to visualise my palette for all of my Instagram accounts. A MEME FROM YOUR INDUSTRY. SHARE HOW OTHERS USE YOUR PRODUCT / MORE TESTIMONIALS. TWO TRUTHS & ONE LIE.

Instagram 52

Instagram Tips Influencer Curation 52

Buffer Social

OCTOBER 1, 2020

Our HIKI audience is predominantly Gen-Z / millennials, so I look to platforms and topics that those demos are currently responding to most, like pop culture, TikTok, Giphy, and my Instagram explore page. Our HIKI audience is predominantly Gen-Z /millennials, so I look to platforms and topics that those demos are currently responding to most.

Social Media 98

Social Media Strategy Marketing Communities 98

Sprout Social

OCTOBER 16, 2018

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

Industry 101

Industry Social Media Hashtag Instagram 101

Likeable

FEBRUARY 12, 2020

It’s also been using social media to empower its athletes to build their own brands within the franchise, liberalizing its rules around players’ usage of licensed content in their social media feeds and even supplying much of that material proactively to players and their representatives. million followers on the up-and-coming video platform.

Sports 66

Sports Brands Authentication Meme 66

Sprout Social

NOVEMBER 11, 2019

With over 500 million users and a huge chunk of Gen Z , the platform represents a new wave of social that marketers are still trying to wrap their heads around. . For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. Encourage engagement through tagging.

Marketing 87

Marketing How To Authentication Discount 87

agora pulse

FEBRUARY 5, 2018

Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. What Does The Facebook News Feed Change Mean for Your Business?

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Facebook News Feed Feedly 136

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Instagram strategy takeaway: If your target audience is between the age of 18 and 49, Instagram could be a great platform to reach your potential customers and engage your existing customers. Using both hashtags and location tag drives the most engagement.

Study 111

Study Instagram Hashtag Research 111

Later

JULY 4, 2020

From creating a playful concept to locking in your hashtags and challenge captions, here’s her 10 top tips to using Instagram games for growth! With Instagram Stories’ new challenge sticker , challenges typically roll out on Instagram Stories, but since stories disappear after 24 hours, why not run an Instagram challenge on your feed?

Instagram 66

Instagram How To Hashtag Health Care 66

Buffer Social

MARCH 5, 2021

It’s often the first impression potential consumers have of the company and whether it’s worth investing in them, (browsing their social media platforms, following accounts, purchasing products). We use our platforms to cultivate a welcoming environment centered around unity and inclusivity. It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 109

Brands Sentiment How To Analysis 109

Likeable

OCTOBER 8, 2019

Advertisers often feel the need to constantly create content, or “hot takes,” that are relevant to what’s happening in the moment—whether it’s politics, holidays, or viral internet memes. Each person’s feed looks the same, and no one wins—not the publishers, the audiences, or the content creators. And don’t worry—we still are.

Advertising 50

Advertising Authentication Meme Film 50

Buffer Social

DECEMBER 3, 2018

For example, Facebook recently shared that meaningful conversations are one of the most influential factors on the platform. Facebook has shared in the past that meaningful conversations are most powerful on the platform, and LinkedIn is looking to status updates from the professional users on the site that share more openly.

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Social Media LinkedIn Social Networking Instagram 111

Later

OCTOBER 9, 2018

Tip #2: Control Your Social Media Feeds. Just like it’s okay to take social media breaks, it’s okay to keep your feeds as positive and happy as they can be, if that’s what you need. Here are some ways to curate a social media feed that is right for you: Unfollow accounts that don’t make you feel good.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just a handful of ways these platforms have created moments of synergy for marketers and users alike.

Instagram 98

Instagram Strategy Facebook Social Networking 98

Later

MAY 24, 2020

To help you find moments of calm and build positive mental health habits, here are 7 tips to help restore your mental wellbeing during a difficult time: Social Media Mental Health Tip #1: Control Your Social Media Feeds. Here are some ways to curate a social media feed that is right for you: Unfollow Accounts That Don’t Make You Feel Good.

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Social Media Management Social Media Tips Instagram 98