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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Google to provide training to support journalists’ election reporting.

Content 170
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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok has overtaken Google as the most popular web domain. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Google is prescriptive about how to present information.

Marketing 199
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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150
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Google News Refreshed

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Refreshed Written on July 4, 2010 by Justin Levy in google , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

News 165