article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
article thumbnail

Instagram Tests New Chronological Feed with “Latest Posts” Prototype

Later

The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.

Feed 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167
article thumbnail

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62
article thumbnail

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
article thumbnail

3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217