Atom Thought
AUGUST 31, 2010
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. Not for Social Media Marketing!
Atom Thought
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing. CrowdSourcing- The New Social Media Mantra to Sell Better! World's 1st NRI Video Talent Hunt!
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Atom Thought
MARCH 16, 2009
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.
Atom Thought
MARCH 9, 2009
Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. India Online Credit Card Leads Generation Market Size: 1.38m. Let’s use a surrogate here and try estimate the market size: ApnaLoan claims to have serviced 4lac customers till today.
Atom Thought
NOVEMBER 23, 2008
What does that tell us about the market: that the rest half is ready for replacing or upgrading their PCs! And that the market for new buyers is of course growing by leaps. So, while there is a need for customised marketing program for existing PC users, there is a huge and critical need for growing our overall market.
Atom Thought
AUGUST 29, 2010
Social Media Marketing & New Age Communication. Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management Social Media Marketing- Short Term or for Ever? Tags: Digital Feature marketing communication social media marketig. View more presentations from Saurabh Pandey.
Atom Thought
OCTOBER 12, 2010
Why would Linkedin introduce a feature wherein it would motivate someone to put up a tag ‘Job Seeker’ on his/her profile? As of now, it looks very mundane, half-hearted, un-innovative approach by linkedin to crack job-seekers market! (I Mobile Marketing! 5 Myths about Online Social Marketing!
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