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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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New Facebook Ads Feature: Dynamic Experiences

Jon Loomer

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? The Dynamic Experiences feature is available when you use the Traffic or Conversion objectives with a website destination. Adding templates to a feed image. We now have: Dynamic Ads.

Features 207
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Instagram Chronological Feed and What That Means for Marketers

Likeable

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format.

Feed 85
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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Feature #1: Analytics. Feature #2: Email marketing. Feature #3: A/B testing.

Features 169
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What LinkedIn?s New Features Mean for B2B Marketers

Ignite Social Media

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn officially announced polls are one of it’s latest features and we see this as a great way for brands to tap into their audience. LinkedIn Polls.

B2B 113
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?