Reconsider Fashion PR
AUGUST 9, 2012
The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million to New York each year. Fashion blogging is mega-business.
Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?
SEPTEMBER 18, 2016
Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.
Twitter’s Verified Accounts Application Process (Infographic)
SEPTEMBER 27, 2016
Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in infographic form. Readers: Have any of you submitted applications to have your Twitter accounts verified? Infographics Twitter business fashion film government Journalism Media movies music Politics Religion Sports SurePayroll television TV verified accounts
Bashing Google+: Fashionable, but not Smart
NOVEMBER 28, 2011
Doubting the new social network is the fashionable thing to do. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. Geekery Marketing Chrome facebook google LinkedIn professional Reader social media expert twitter Yahoo! Image by Monkey at Large. In the 1990s Yahoo!
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. When a QSR challenger jumped into the game recently, it deployed Twitter to maximize awareness during the restaurant’s hours of operation, with content encouraging people to stop by for meals throughout the day.
Do Contests Work on Twitter?
Convince & Convert
FEBRUARY 5, 2014
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. Sports & music can really get people going.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It won’t come to a surprise to many of you that I love Twitter. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. IFTTT.
You’re Using Twitter Wrong
APRIL 21, 2011
wrote about the mistakes new Twitter users make based on some of my past mistakes. First, let me be clear, everyone has their own opinion, there is no ONE right method of using Twitter. We all use Twitter in our own way with our own goals. . Don’t make the same mistakes that others have… like when Kenneth Cole promoted his latest fashion line using the Egypt hashtag.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.
Why I Write - Blog Hop "Old Fashion" Meme
Diva Marketing Blog
AUGUST 4, 2014
When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog Twitter . Drop by to read Nettie''s post on 8/18 Blog Twitter . Blog Twitter. Blog memes were popular before blogs were social media. However, I never really knew I was until I started Diva Marketing.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
There are 310 million monthly active Twitter users publishing millions of tweets every day. heated exchange with customer service turns into an all-out Twitter war. Your Twitter audience will notice when a loud troll starts publishing negative things about your brand. Customer Service on Twitter | March 2015 Download. Twitter trolls live to destroy reputations.
Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers
The Realtime Report
NOVEMBER 15, 2012
Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”
4 Ways the Twitter You Know is Changing Forever
Convince & Convert
MARCH 10, 2013
Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter became (and still is) the headline news of the modern age.
American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
The Realtime Report
JANUARY 22, 2014
Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? Email Vs. Twitter.
11 Tips To Thrive on Twitter | Almost Savvy
SEPTEMBER 9, 2009
How you set-up and manage your Twitter account has a huge impact on how many people decide to follow you (translation: follow = subscribe and have the chance to read what you post). It is all public and searchable by anyone, not limited to those who follow you or only those who use Twitter. Your Twitter Profile – Be you, the real you. Customize your Twitter background.
Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid
FEBRUARY 23, 2016
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry , from Dior and Chanel to Tesla and Ferrari , are using Twitter, Facebook and Instagram to see what worked and what didn’t work. Screenshots from the Facebook & Twitter accounts of Tesla Motors. On Twitter the video lasted 2.5 This stereotype is no more.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.
LOOKK: Community That Connects Designers With Consumers
OCTOBER 5, 2011
So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Social Media Social Network community exposure fashion lovers feedback London Fashion week LOOK young designersWhat is LOOKK? How does it work?
How to Get Verified on Twitter (If I can do it, you can too!)
OCTOBER 5, 2016
Well now Twitter’s gone one step further. You can apply to be Twitter verified and receive a blue checkmark badge next to your name. To become verified on Twitter, you simply update your profile with current information, verify a phone number and email address, then fill out a form requesting consideration as a verified user. How to Get Verified on Twitter, Step-by-Step.
What Twitter could learn from Facebook Deals
Direct Marketing Observations
APRIL 26, 2011
I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter.
4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
SEPTEMBER 10, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.
Why Twitter Needs Channels
JUNE 24, 2011
Twitter is a wonderful communications tool and while it does many things really well, there are a few things it doesn’t do so well. The Hash Tag evolved as a way for Twitter users to more easily find tweets on a specific topic. Also, while Twitter does nothing to help you filter out unwanted Hash Tags, TweetDeck does have a filter feature, but I’ve never bothered to use it.
The Mutterings Of Twitter
MAY 3, 2011
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. We can't forget that Twitter - in its purest form - is the ultimate exhaust valve for many individuals to let some immediate steam loose. In a world of Twitter mutterings, not all tweets are created equal. The evolving landscape of brands, Twitter, customer service and meaningful connections is something to behold. That's Twitter. twitter. twitter muttering. People tweet whatever internal mutterings are frustrating them at one, specific moment in time.
Twitter Bans Automated Bulk Following
JULY 5, 2013
Twitter has banned the widespread practice of auto following other Twitter users, as well as bulk following Twitter users. If you’re following users in an automated fashion in any way, you had better stop it right now. Or risk losing your Twitter account. Again, stop using those apps to auto follow people back, or risk losing your Twitter account entirely.
Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You
Social Media Citizens
APRIL 26, 2011
Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends. I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Fashion: Woman 2.9% – Men 7.8%. The reason?
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it. If you a.
HOW TO: Gain Twitter Influence
NOVEMBER 3, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Guy Kawasaki and Robert Scoble have vastly different philosophies when it comes to gathering Twitter Twitter followers. Kawasaki has more than 300,000 followers on Twitter.
What Twitter’s New Layout Has to Do With Your Digital Elevator Pitch
Convince & Convert
MARCH 18, 2014
Where did the color go in fashion? And what does it have to do with your Twitter profile? And recently, as I was looking at a previously assembled collection of Fashion Brands , I discovered that the Twitter avatar for every single one of them had zero color. Now, honestly I can’t tell you why fashion brands that push new colors on us every season seem to all migrate to black and white for their social media avatars. like comparing things. None, zilch, nada! It’s very. Read the whole entry. » social media strategy
Fashion140: Fashion Industry+Social Media=The Perfect Fit
MAY 5, 2011
Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTubeCheck out the video here (bonus: you will see me in a.
Why the Twitter-NFL Deal Is a Hail Mary That Will Work
OCTOBER 21, 2016
If we needed another reminder that in 2016, TV is just another screen, witness Twitter’s latest deal with the National Football League. Twitter announced in April that it would stream 10 regular-season NFL Thursday Night Football games free and on a global basis. Although livestream numbers for the first two games have been underwhelming to some, hopping on this phenomenon is a smart move for Twitter, which is in dire need of a Hail Mary. And Twitter is not the only potential winner in this game. Twitter’s Hail Mary. good candidate for that list is linear TV.
3 Simple Ways to Find Relevant Twitter Followers
JULY 18, 2011
Tired of all the tricks of the trade advice when it comes to finding quality people to follow on Twitter in the hopes that they will be interested in your tweets and follow you back? Simply answer these questions, and do the following to build your network with quality Twitter followers. 1. Find them on Twitter, follow their account, and retweet their posts. Related Posts.
Why You Should Have a Secondary Twitter Account
Techipedia: Tamar Weinberg
FEBRUARY 16, 2010
consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account , which is rather social-media focused). I’m not sure there’s much “in-between. I’m also something of a Twitter purist. On Twitter, not so much.
Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know
Ignite Social Media
JULY 25, 2016
Bitmojis are now available for “snapping”, the Twitter verification process opens up to all users and Facebook IQ releases insights into the differences between Facebook and Instagram Users. All Twitter Verification Opens Up to All Users. You too can get verified on Twitter …well, maybe. The All in this week’s Social You Should Know. Snapchat’s New Plan for Bitmojis.
How to Use Twitter and Social Media To Get News Media Attention
JULY 1, 2014
Well, I’ve been using Twitter for quite some time now to get the attention of the news media–by pointing out possible stories after I’ve networked with them on the social sites. But that networking, using Twitter , eventually paid off. Because they’re real people, just like you and me, with Twitter, Facebook, and Google Plus accounts. So, what happened?
Twitter Moments: Blowing Up and Now Available to Every Marketer
SEPTEMBER 29, 2016
A year ago, Twitter launched Moments , and this week they’ve unleashed the feature for all Twitter users. In true Twitter fashion, they announced the update in a Tweet. — Twitter (@twitter) September 28, 2016. The move comes on the heels of a big day for Twitter Moments. For everyone who wants to make a Moment – starting today you can!
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
The Fashion house Burberry is always worth following to stay updated on what’s trending within cool content, and cinemagraphs are no exception. Burberry has recently used the format to promote the recently held fashion show in London and for new product introductions. Twitter Aim to Regain Momentum with New Video & Group Message Features. General Electric. Honda. Burberry.
Your Socks Should Match Your Trousers
JANUARY 25, 2015
It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Related Stories Social Networking In Your Face 3 Decembers of Twitter Data No Thanks, @BostonGlobe. Media fashion Yet, this is what I’ve been doing for the longest time. GQ, Men’s Fitness, and similar websites told me I was wrong. My quest for socks is complete.
WIWT launches and networks of shared interest
The Way of the Web
SEPTEMBER 15, 2011
So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. It’s why niche networks of interest can continue to thrive despite the ubiquity of the big social network giants (Facebook, Twitter, Google+ etc). So is WIWT any good? Simple answer is yes. No, sorry.
Facebook Listens. RSS Added Back to Pages. Will Twitter be next?
Stay N' Alive
MAY 21, 2011
In perhaps one of my most controversial articles (unintentionally), I wrote a week or two ago about how both Twitter and Facebook both quietly removed RSS from user accounts and Pages. It appears that Facebook listened though, as there is now a "Subscribe via RSS" link on Facebook Pages, and the source now links to an atom feed for clients that want to auto-discover the feeds.
ICYMI – Facebook, Snapchat Fashion Week, Instagram
MARCH 20, 2015
Twitter is experimenting with TV timelines. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. Twitter rolls out new landing page for analytics. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook says no to exposed buttocks and nipples. YouTube rolls out interactive cards. Top brands are now posting more on Instagram than Facebook. YouTube provides the ability to show 360 degree videos.