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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. It is no wonder Wendy’s social media strategy focuses on younger audiences.

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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218
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What is User-Generated Content? And Why is it Important?

Hootsuite

Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Not clued in just yet?

UGC 145
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Examples 133
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. What does your brand stand for?

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Why digital literacy matters for marketers

Sprout Social

Most major news outlets now even have social media pages, with government entities quickly following suit. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing. Take TikTok, for example.

Marketing 142