Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. In addition, over 80% of companies view engagement on the platform as their most important metric.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 119

Social Media Team Tools Strategy 119

Sprout Social

APRIL 29, 2024

With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger.

Instagram 52

Instagram Engagement 52

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 122

Strategy Brands UGC Marketing 122

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

Social Media 192

Social Media Brands ROI Case Study 192

SocMed Sean

MARCH 3, 2022

Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. This made it feel a bit like a spammy social media network. Do you have thoughts or questions on social media marketing on Pinterest in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

Template 82

Template Templates Report Social Media 82

Hootsuite

MARCH 23, 2022

New Snapchat analytics metrics. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. Key features include: Basic metrics including unique views, impressions, completion rates, and screenshot rates. 7 Snapchat metrics to track. Source: Snapchat. Story view percentage.

Analytics 144

Analytics Tools How To Metrics 144

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Is anyone out there?

Metrics 130

Metrics Strategy How To Tourism 130

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 59

Social Media Guidelines Marketing Instagram 59

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.

Instagram 127

Instagram Engagement Hashtag Meme 127

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Aesthetics matter for brands on social media.

Platform 123

Platform Instagram Video Meme 123

Keyhole.co

DECEMBER 8, 2023

If one thing GenZ has proven is that they are connoisseurs of social media. GenZs are even considered much more woke when it comes to social injustice and once-alienated topics like sustainability, climate change, etc! Beyond fashion, the term can also describe anyone or anything that radiates confidence, swag, or elegance.

Fashion 52

Fashion Energy Trends Meme 52

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127

Review Brands How To Analysis 127

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Keyhole.co

NOVEMBER 2, 2023

Look through their blog posts and social media channels like Instagram, Twitter (X), or TikTok, to ensure that their niche aligns with what you want. For instance, Blue Canoe is an eco-friendly eCommerce fashion brand, so it made sense that they partnered with Instagram influencer @anettemarweld who is a fashion model.

Influencer 52

Influencer Tips Collaboration Campaign 52

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Curious about a social rumor you’ve heard?

Statistics 67

Statistics Social Media Marketing Instagram 67

Hootsuite

APRIL 20, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Key metrics to track on Nextdoor. These are the metrics you should track. In many ways, recommendations are the most important metric for businesses on Nextdoor. What is Nextdoor?

How To 145

How To Metrics Reputation HootSuite 145

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

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ROI Social Media Small Business CPC 124

Oktopost

AUGUST 4, 2023

The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum. The exact same is true for driving advocacy on social media.

ROI 48

ROI Loyalty Embedding Metrics 48

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. 💡 To learn more about building community, check out What Does it Really Mean to Build a ‘Community’ on Social Media? And Why You Should).

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JULY 25, 2022

Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). . The term refers to the level of influence that these social media creators have on their audiences. Promoting influencers throughout your content marketing strategy (think: social media, email).

Influencer 110

Influencer Instagram Brands Marketing 110

Hootsuite

NOVEMBER 9, 2020

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. With a business account, you can add more information to your profile, and access real-time metrics and audience insights. TikTok is an entirely different social network, with unique trends, features, and behaviours.

Strategy 145

Strategy How To Marketing Template 145

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts.

Tips 141

Tips HootSuite Facebook How To 141