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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. Well, quite.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.    Oh, and a new meme was born.  But not every trend was a welcome one.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

That’s good news for you, since people are spending more time than ever on social media. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Why TikTok marketing campaigns are so valuable.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

1 GUESS Launches First-Ever Fashion Takeover on TikTok. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. These partners participated in the denim transformation challenge by posting a native meme from TikTok.

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