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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. There is so much speculation about how social media and SEO interact, but what’s the real story? When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc.,

SEO 167
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Hosted and Mobile-Specific Article Formats. Site Speed.

SEO 100
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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place.

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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. Write an article, publish a study, do some research that no one else in your industry is going to do. The publish the results. Publish it.

NoFollow 155
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Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

Backlink analysis is important for SEO, but the process can be pretty time-consuming. When you publish new content you want to know if it’s getting you backlinks, because if it’s not, then all the hard work you’ve put into it didn’t really pay off. You can look at the link analysis for the previous week, month, or year.

Review 99