Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks.

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. One tool available is URL parameters. Ad Name: {{ad.name}}.

URL 210

URL Facebook How To Analytics 210

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 199

How To Facebook URL Cost 199

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Start with the basic stuff: demographic information. The simplest way to measure the size of your audience is to use Facebook Ads Manager. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. Still, there are some nice tidbits here about lifetime value of the customer and competition in the market.

Strategy 208

Strategy How To Facebook Training 208

Sherrilynne Starkie

OCTOBER 21, 2013

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. followers . Follow List. Embed List.

News 170

News Google Social Media HootSuite 170

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.

Google 104

Google Tools Sample Samples 104

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Think Google and Alphabet.).

Facebook 203

Facebook Virtual World Advertising News 203

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Move on from Google ads: Google ads are a thing of the past!

Strategy 172

Strategy Marketing Guidelines Review 172

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

Facebook 206

Facebook Aggregator Eventful URL 206

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 203

Eventful Report Facebook Aggregator 203

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 205

Activities Facebook How To URL 205

Idaconcpts

MAY 30, 2012

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Facebook currently does not offer anything like this.

Google 137

Google Facebook Comparison Privacy 137

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

Google 133

Google Facebook Paid Search Advertising 133

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 195

Conversation Facebook URL Report 195

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. What do they say in their Facebook intro copy? How large is their following?

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Waxing UnLyrical

AUGUST 2, 2011

It used to proclaim at program breaks: “WXXX, where information is power.&#. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless. “It’s too much information at once! “It’s too much information at once!&# postlink%%.

Patterns 176

Patterns Applications Flickr eBook 176

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business welcome message examples.

Examples 122

Examples Google HootSuite Notification 122

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Eventful 212

Eventful Facebook Upcoming Conversation 212

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Google Alerts. Then Keyhole might be exactly what you need.

Tools 52

Tools Social Media Sentiment Price 52

Webbiquity SMM

AUGUST 25, 2010

Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on Facebook. Post on Google Buzz. Share this on del.icio.us. Share this on FriendFeed. Share this on LinkedIn.

Social Media 150

Social Media Aggregator B2B Technorati 150

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Jon Loomer

MARCH 4, 2021

You can find this in Facebook Analytics by creating a filter for people who used a particular app or device (select iOS for Device OS). You can also use Google Analytics by going to Audience > Technology > Browser & OS and then select “Operating System.”. Then export it so that you have that information later.

How To 210

How To Facebook Advertising Eventful 210

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

Google 98

Google Facebook Paid Search Advertising 98

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Cookies are small pieces of data or text that are used to store information on web browsers. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were.

Advertising 171

Advertising API Apple Privacy 171

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111

API Facebook Marketing How To 111

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. Learn More About the Facebook Pixel.

Conversation 190

Conversation Facebook URL Eventful 190

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Facebook Analytics. SIGN UP HERE. ].

Eventful 167

Eventful Facebook Analytics Aggregator 167

Bill Hartzer

OCTOBER 28, 2010

Facebook has recently been under fire (a lot, I might add) for privacy issues and privacy concerns. I have even written about Facebook email privacy that has gone awry. Many people (not me) are concerned about what they share amongst their friends on Facebook. WARNING: This file contains sensitive information.

Facebook 103

Facebook Privacy How To Technorati 103