Harp Interactive

MARCH 14, 2014

Below are highlights of changes on top social media platforms for the week ending March 14, 2014: New on Facebook Facebook Makeover Frenzy: A New Look [.] ( Read more. ). Blog Facebook Google Google Plus How To Instagram Social Media Marketing Google Search social media Social Media Snapshot'

Google 232

Google Instagram Social Media Facebook 232

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook’s answer to Amazon Echo and Google Home. Sherrilynne Starkie.

News 262

News Google Statistics Trends 262

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. When you test these events, they will not appear in the Facebook Pixel Helper.

API 160

API Conversation Facebook Eventful 160

Sherrilynne Starkie

JUNE 27, 2018

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. Facebook Kids comes to Canada. Facebook Kids is coming to Canada. Follow List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Hands free Facebook.

Organization 314

Organization Google Policies Privacy 314

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. Results from Ads Manager and Google Analytics.

URL 204

URL Examples Facebook Analytics 204

Forbes Social Media

OCTOBER 22, 2021

Shares of major tech companies fell after Snap earnings showed that Apple’s recent privacy changes will hurt advertising revenue for the likes of Facebook, Twitter and Google.

Google 99

Google Twitter Privacy Facebook 99

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348

B2B Platform Social Media Twitter 348

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Later that day, the user Googled or went directly to your website.

Conversation 197

Conversation Facebook URL Report 197

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.

Google 104

Google Tools Sample Samples 104

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

URL 210

URL Facebook How To Analytics 210

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 199

How To Facebook URL Cost 199

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Think Google and Alphabet.).

Facebook 203

Facebook Virtual World Advertising News 203

Social Media Today

OCTOBER 7, 2020

The big tech players could be in for major changes after a 16-month investigation by The House Antitrust Subcommittee found that they do hold monopoly power in their respective markets.

Apple 216

Apple Google Facebook Marketing 216

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

Facebook 205

Facebook WordPress Eventful URL 205

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. Still, there are some nice tidbits here about lifetime value of the customer and competition in the market.

Strategy 208

Strategy How To Facebook Training 208

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. What about Google Analytics?

Facebook 217

Facebook Report Advertising Price 217

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Think about how much more Facebook knows about you than does Google.

Google 133

Google Facebook Paid Search Advertising 133

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Social Media. Final Thoughts.

Tips 182

Tips Marketing Loyalty Hotels 182

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

Facebook 205

Facebook Aggregator Eventful URL 205

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Tools 100

Tools Sample Samples Facebook 100

Idaconcpts

MAY 30, 2012

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Facebook currently does not offer anything like this.

Google 137

Google Facebook Comparison Privacy 137

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. Setting it up manually or with Google Tag Manager is also technical and complicated (at least if you’re not super technical yourself). ” Search “Facebook for WordPress” ( you can also download it here ).

API 205

API WordPress Conversation Facebook 205

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Move on from Google ads: Google ads are a thing of the past!

Strategy 172

Strategy Marketing Guidelines Review 172

Mindjumpers

JANUARY 27, 2011

Tweet Most of us see it every day: The Google Doodle. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day. Google also organises annual Doodle 4 Google contests, targeted at school children. Facebook Marketing Drive Sales.

Google 176

Google Brands Marketing Engineering 176

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 175

Strategy Marketing Banking Influencer 175

Small Business Mavericks

SEPTEMBER 11, 2013

Last month, Facebook announced that you could embed posts on your blog or website. Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. That’s great marketing and great exposure, if you can make it happen. Social Media embed post facebook google'

Google 101

Google Facebook Embedding WordPress 101

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live.

Facebook 189

Facebook How To Hosting Groups 189

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Small Business Mavericks

SEPTEMBER 25, 2013

Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. Should we care?

Compete 101

Compete Google Facebook Social Networking 101

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 195

Conversation Facebook URL Report 195

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Create a Facebook business page.

Real Estate 177

Real Estate Platform Marketing Notification 177