Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Night of the Living Guitar XIX – Musicians Institute Concert In an effort for some family promotion, I am sharing some information for an upcoming concert in Los Angeles that my brother Patrick Sexton will be in. Yes they even have a Facebook page.

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Foursquare CoTweet CoTweet WordPress 49

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 151

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

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Social Media Consultant Video Strategy 136

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 152

Kikolani

SEPTEMBER 10, 2010

5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Static FBML Facebook transition to iframes – experts discuss the upcoming changes. Link Building.

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Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). Thanks as always. Let me know what you think of the curriculum.

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Price Social CRM Social Media Consultant 108

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Check ( Facebook Lite ).

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. The microsite functions much like a Facebook Page – marathon participants can share their goals, visitors are able offer supportive messaging on the participant’s wall, and donations can happen directly on site.

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Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. It’s a good choice for agencies, too.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Ask a newly-minted Foursquare mayor how they feel about it. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

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Social Media Strategy Consultant Social CRM 111

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Ultimately, this will make for stronger companies.

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Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. “Social media&# will change customer service more acutely than it will change marketing.

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Social Media Social CRM Loyalty Web 2.0 130

ProBlogger

MAY 24, 2015

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it.

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Tools Content HootSuite Ping.fm 20

Viper Chill

JANUARY 27, 2016

I don’t know how I remember this, but when I wrote SEO and the Stock Market back in September of 2014, I covered a company called Zalando. Huge opportunities to create a profitable business – whether you aim to sell it or not – arise any time there’s a new market sector opening up. version and even a.pl

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Case Study Study Startup How To 20

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Next week we’ll be able to drink here on Social Pros.

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Hashtag B2B Social Media Metrics 116

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. The same is true of social media.

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Social Media Strategy Energy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. I’ll write about that soon. This level of vagary is useless. The kismet.

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Social Media Strategy Conference Eventful 128

ProBlogger

SEPTEMBER 15, 2010

There are just some stories that people are willing to pass on to their fellow digital networkers through email, Facebook Like action, retweet, pigeon carrier, or Greek messenger. A story explained how betting pools were operating for the upcoming Super Bowl. A Picture is Worth a Hundred Thousand Pageviews. Percentages.

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Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

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