Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. What to report on and how frequently. Build support beams.

Radian6 124

Radian6 Training Team Feed Reader 124

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. What to report on and how frequently. Build support beams.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. What to report on and how frequently. Build support beams.

Radian6 100

Radian6 Training Team Feed Reader 100

Social Media Strategery

JANUARY 6, 2014

” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 146

Jive Lithium Social CRM Yammer 146

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. I’ll tell you a little story here as an example. Take the example above as a lesson. When you’re listening you’ll start to see certain names coming up again and again in your reporting. Creating conversation.

Social Media 136

Social Media Attensity SM2 Radian6 136

Kikolani

JANUARY 26, 2010

An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Especially now, when every customer is a potential reporter. Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Firebelly

APRIL 9, 2012

And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business.

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful. Future Plans. Competition.

Software 140

Software Review SM2 Alterian 140

SocMed Sean

FEBRUARY 3, 2013

95) ShareBar is great tool, but it hasn’t been updated for quite a while and some are reporting issues with it. ShareBar, DiggDigg, AddThis, Etc.) 94) Make it easy for people to share your Web pages and blog posts. Add a social sharing tool to your site. Each of them have their own strengths, each of them have their own weaknesses.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 19, 2012

Plexus Engine report excerpt for “Ruby” On the Twitter side, you’ll find Plexus Engine (currently in beta) which instantly gives you a list of topical influencers and allows you to create a list, custom search engine, and blog feed in a single click. For example, using Peek I can determine that my friend Jason Falls has 3.1

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting. What kind of reporting capabilities does the tool provide? Many include at least the most popular blogs as well. Frequency of alerts.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood.

Tools 207

Tools Twitter Tips Statistics 207

Social Media Strategery

AUGUST 8, 2010

Billable hours and reporting is not everything. Best, Amber Naslund Radian6 [link] Alex Priest The kicker: “The point is that social media doesn’t fit nicely into just one job description.&# For example – let's say that someone like Jeffrey Levy leaves EPA to start his own company. thanks for sharing!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. For example, Chart House is one of our brands that has a different page for its local location. For him, for example, we’re looking into Instagrams.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I mean, they’re going to be doing the first earnings report this week. It’s a great report. Listen Now. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

MARCH 27, 2017

Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. 3) Radian6 (aka Social Studio).

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 118

Radian6 Social Media Statistics Company 118

Techipedia: Tamar Weinberg

JULY 8, 2008

For example, what plays well on Digg versus what plays well on Propeller. Knowing the right people to send something to on StumbleUpon or keeping a conversation going on FriendFeed for example. I came across a great example earlier today; the form at [link] was probably designed by a regular marketer.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

Keyword stuffing, for example, might have worked 5 years ago, but it’s not a successful tactic anymore. As much as I worry that I’ve offended someone by using her as an example in this post, I do hope she reads it and learns from it. Reply Tamar Weinberg March 10, 2010 at 12:50 pm True.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 14, 2012

You don’t need a full blown Radian6 installation to get started, just doing some listening. Katie : I think Twitter’s a pretty good example of this. They don’t want to just read a report that I put out. Quite frankly if I get that stuff on Twitter now, I just block and report spam immediately.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

MARCH 16, 2010

Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either. dell is one example. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MARCH 4, 2014

To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.” The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform.

Review 205

Review Radian6 Guidelines Policies 205