Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

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Social Media Marketing Sentiment Influencer 110

Social Media Strategies Summit

FEBRUARY 27, 2024

For example, Instant Pot has published rules for anyone planning to join its 3.2 Create Templated Responses Speed is of the essence when answering negative comments, with 44% of US consumers — and 46% of consumers globally — expecting to receive a response to social media questions or complaints within an hour.

Social Media 179

Social Media Tips Guidelines Policies 179

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition?

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Examples Strategy Marketing Discount 110

Sprout Social

AUGUST 5, 2020

Rather than look at your upcoming PTO as the source of endless to-do list, we’ve broken down the process into ten simple steps. We’ve also translated these steps into a template you can use to easily boil down the essential info for your coworkers here: Download PTO Template. No posts, no questions.

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Template Templates Project Social Media Management 95

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 106

Jon Loomer

JULY 23, 2019

” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Facebook Business for Gaming. Lead Ads Playbook.

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Curation List Automotive Real Estate 167

Later

FEBRUARY 24, 2019

In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. We’ll also be sharing free social media reporting templates to help you track your own social media analytics: Best Practices for Building Your Social Media Report. Example of Later’s social media report.

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Template Templates Report Social Media 82

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates.

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Social Media Template Templates Skills 123

Keyhole.co

OCTOBER 28, 2023

13 Best Instagram carousel examples for inspiration Now that we know how to make a carousel, here are some Instagram carousel examples that will inspire your creative process: 1. For example, the above carousel features Rhode’s hydrating lipgloss. Once you have added everything, tap on “ Share.”

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Instagram Engagement UGC How To 52

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. For example, maybe you need to know the right image sizes for a certain platform. It’s seriously easy.

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Social Media HootSuite How To URL 140

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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Collaboration How To Education Team 224

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Social Media UGC Marketing Discount 105

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

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Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

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Advertising Social Media Tips B2B 187

Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Holiday Marketing Means More Competition.

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Campaign Marketing How To Discount 104

Social Media Strategies Summit

JANUARY 26, 2023

A great example is “ Become a Social Media Manager – With Rachel Pedersen. Posting to your social media accounts and sending email broadcasts to your entire marketing list are great ways to convert current followers to new group members. Below is a template for outreach. That’s because they’re highly engaging.

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Groups Groups Communities Engagement 237

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Templates and tools.

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Strategy Content Curation Press Release 130

agora pulse

JULY 8, 2020

But have you focused on Instagram marketing? In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss? If your current marketing strategy doesn’t include Instagram, you might be wondering what all the fuss is about.

Instagram 109

Instagram Tips Marketing Hashtag 109

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Grab a comfy seat, and let’s go!

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Examples Products Social Media Instagram 85

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. SIGN UP HERE. ].

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Eventful Facebook Analytics Aggregator 167

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

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Influencer Tools Marketing Klout 76

Rebekah Radice

DECEMBER 14, 2015

Because no matter what you’ve heard, Facebook is still a powerful marketing tool. It can help you take your business marketing to the next level (IF you have a smart Facebook strategy in place). 5 Facebook Marketing Techniques to Get Your Page Seen. Your first step is to craft your bio. But don’t just stop there.

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Facebook Marketing Upcoming Tips 114

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. 3 Examples of strong employee spotlight posts. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. From hook to end, this game by Crumbl Cookies is a strong example. Countdown a product launch.

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Instagram Engagement Brands Avatar 122

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Here are links to the matched lists templates: Company List Contact List.

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LinkedIn Advertising URL Campaign 177

Later

FEBRUARY 28, 2020

For example, every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed. . At Later , we recently created specially designed templates to add to our Instagram Live stream — and our audience thought it was great!

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Instagram Template Templates Upcoming 89

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

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Data Sentiment API Analysis 92

Social Media Strategies Summit

DECEMBER 14, 2018

Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. There are three different types of campaigns that make up a successful email marketing strategy.

Campaign 109

Campaign Metrics Guidelines Template 109

Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. .” Examples include using better naming conventions, relying on a go-to build template, and much more.

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Organization CPA Facebook CPM 164

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though?

Social Media 128

Social Media Engagement Strategy Hashtag 128

agora pulse

MARCH 12, 2020

Stories is considered one of the most effective types of marketing content by 73% of influencers. Adding Stories to your content marketing strategy means boosting your content production. As a content marketer, you already have a lot on your plate. Stories keep your users engaged and encourage brand lift recall.

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Instagram Tips Template Templates 98

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. This content explosion isn’t imagined. Why put the link in comments in LinkedIn posts?

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LinkedIn Comments URL Engagement 103

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. A successful social media strategy is rooted in collaboration.

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Collaboration Social Media Team Sentiment 118

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content. FNATIC HQ TOUR ??

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How To Hashtag Influencer UGC 128

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. … but we’re also here to say: enjoy those templates while you can. But it does mean that information on Facebook Page templates will soon be obsolete. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now.

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Template Templates Facebook Review 109