Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. The role of social media in crisis communication. Successful crisis communication examples from the last five years. The importance of strong crisis communication.

Examples 112

Examples Brands Sentiment Reputation 112

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in.

Examples 97

Examples CSR Airlines Collaboration 97

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

Social Media 210

Social Media Brands Startup Loyalty 210

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Plus, we’ve got a bonus template and some examples you can shamelessly rip off. What are social media guidelines in healthcare?

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers look at social media accounts to evaluate an employer’s brand. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Campaign Brands Reputation 107

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Later

AUGUST 4, 2021

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. 5 Steps to Manage Social Media During a Crisis . 5 Steps to Manage Social Media During a Crisis .

Social Media 110

Social Media Policies How To Instagram 110

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 87

Reputation Review Wikipedia Small Business 87

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

SocMed Sean

FEBRUARY 25, 2017

Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. Now, you may be wondering what are the effects of social media on your workers compensation claim.

Social Media 205

Social Media Insurance Exercises Sports 205

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. Let’s start with an analysis of their social media accounts.

Social Media 59

Social Media Strategy Collaboration Analysis 59

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

Social Media 116

Social Media Discount Loyalty Energy 116

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 74

Reputation Review Wikipedia Small Business 74

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

The Realtime Report

SEPTEMBER 3, 2020

It could be that industry economics as well as wider economic issues impact your business to a point of near defeat. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). What Does It Mean to Sabotage A Business? The Survey.

Study 184

Study Reputation Survey SEO 184

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. Over $126 million in fines have been issued to companies violating GDPR as of January 2020. What is GDPR, anyway? Good question!

Social Media 132

Social Media Privacy Marketing Policies 132

The Social Media Incubator

SEPTEMBER 24, 2013

your social media is open 24 hours. Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. Eventually, the airline issued an apology and the luggage was found. to 5 p.m., to which they received more backlash.

Social Media 114

Social Media Airlines Reputation Feed 114

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. The role of social media in crisis communication A seismograph is vital in alerting governments of impending disasters so they can evacuate residents.

Sentiment 52

Sentiment How To Reputation Analysis 52

Convince & Convert

AUGUST 30, 2011

Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed. Mistakes happen. Robert Downey Jr.

Reputation 131

Reputation Issues Organization Company 131

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? And it’s all yours.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

Marketing 90

Marketing Privacy Policies Issues 90

agora pulse

NOVEMBER 6, 2017

When you are building your social media management toolkit, you need to make some hard decisions. So what about social media monitoring tools? What does a social media monitoring tool really do for you? Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

Social Media 119

Social Media Tools Geotagging Social Media Management 119