Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further.

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Authentication Examples Class Team 93

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

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Examples B2B ROI Analytics 62

Likeable

APRIL 5, 2022

We use a variety of algorithms, classifiers, and processes, each with its own purpose,” Mosseri wrote in a 2021 press release. If a user follows thousands of accounts, for example, they might not necessarily interact with all of your posts — but the chronological feed gives the opportunity to reintroduce you to your followers.

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Feed Feedly Instagram Press Release 85

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Examples CSR Airlines Collaboration 97

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly encompasses the process of buying and selling goods online. 3 social commerce examples you can learn from.

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Examples Tips Patterns Instagram 133

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. Consumers say they find this type of video content to be 2.5X

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Video Trends Marketing Mobile 231

Later

JANUARY 27, 2021

Take Well+Good for example. With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. But don’t just take our word for it. While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales.

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Feed Feedly Instagram How To 56

Social Media Strategies Summit

APRIL 11, 2024

For example, check out the Moto Machines Instagram profile. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Check out Sokisahtel for an excellent example of how to make this network work for your business.

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Social Media Tips Marketing UGC 226

Convince & Convert

FEBRUARY 21, 2024

These examples should be simple to follow. For example, your Customer Service team can use AI tools to quickly gather information and troubleshoot customer issues, but having a process defined for them will help mitigate potential issues while maintaining accuracy and high quality support. You know, for work stuff.

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Training Policies Team Guidelines 154

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Hashtag Analytics LinkedIn Content 103

Jon Loomer

JANUARY 3, 2024

For example, if you’ve provided multiple primary text options… Or headline options… When selected, the relevant previews will display. This example appears to be cropped incorrectly, but note that it’s an image that was converted to a video for the In-Stream Video placement. You may want to make adjustments.

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Groups Groups URL Video 143

Jon Loomer

MAY 16, 2023

Example: Placements There was a time when I’d manually adjust placements to only include the “most effective” ones. Example: Broad Targeting This was a painful adjustment for me. We create structure for ourselves with tried and true strategies and processes based on tried and true experiences. Stay fluid.

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Advertising Cost Strategy Conversation 177

The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. There is more equipment than ever to capture, process and distribute content.

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Industry Video Sports Compete 91

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Social Media Strategies Summit

SEPTEMBER 14, 2023

For example, they tether their content to specific events — a basketball game or Monday Night Football. View this post on Instagram A post shared by Auntie Anne’s (@auntieannespretzels) How Can You Use Data to Inspire the Creative Process? How a Post Goes From Ideation to Publication (With Examples!)

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Content iPhone Sports Remix 130

Ignite Social Media

JULY 24, 2023

For example, it is best practice to look at posting frequency, how posting frequency compares to competitors, how engagement rates compare to posting frequencies, and so on. Audience research can be a little tricky to do on your own, but a social media agency like Ignite has access to tools that can make this a really insightful process.

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Social Media Analysis How To Syndication 148

Social Media Strategies Summit

MAY 27, 2022

Creating and posting content is an ongoing process, and it takes considerable time and effort. Here’s a simple example of a template that you can use to track time spent on each activity. Here’s an example of a social media content calendar by Airtable. Check out our tips to help you optimize your work. Track Your Time.

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Social Media Strategy Marketing Curation 179

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Examples of possible media enhancements include: Adjusting the image brightness or contrast. And examples of ad-level compositional changes include: Adding labels from your Facebook page (likes or ratings). Personalization. Efficiency. Varying aspect ratio.

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Campaign Advertising Features Conversation 188

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. Otherwise, the two posts are identical.

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Here are examples of pieces of content that I created to help improve the knowledge base of the bot: Where Should I Start? Trained Content To train the bot, we need to give it content.

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Training Content URL FAQ 185

Hootsuite

APRIL 17, 2024

For example, following magicians will probably lead to magic-themed content. It’s a not-so-simple three step process that’s constantly happening behind the scenes as you’re innocently consuming your Threads. What is the Threads algorithm? Other social media platforms like Instagram and Facebook have their own algorithms, too.)

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Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Analytics Sentiment Analysis Patterns 114

agora pulse

DECEMBER 20, 2016

You’ll boost your sales in the process. The post 5 Super Cool Facebook Messenger for Business Examples appeared first on Agorapulse. While gathering friends for a late night movie, customers receive access to movie information, trailers, showtimes, theater locations, and purchasing options. Image Source. 1-800-Flowers. Image Source.

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Examples Airlines Facebook Retail 60

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? Why use marketing automation?

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Team Hubspot Marketing SMS 110

Sprout Social

JUNE 30, 2021

While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. Social media stories started on Snapchat, but have since branched out to nearly every other social media and communication platform.

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Social Media Platform Instagram Feed 137

Razor Social

OCTOBER 26, 2023

Instead you point the Chatbot to the source of likely questions your customer will have and it will process all of this and automatically have good answers. So, for example, it will crawl all your website to find the answers to questions that website visitors are likely to have. Not bad eh!!! long/short, formal/casual etc).

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Tools Vimeo Marketing Feed 82

Ignite Social Media

SEPTEMBER 9, 2020

Additionally, the branded content tool within Groups provides Admins with a more clear cut process for pushing partner content to their communities. For example, brands could offer Group members exclusive offers or access to deals before the general public, similar to the example shown above. Image Source: Social Media Today.

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Groups Groups Tools Brands 172

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. When you start the process, Facebook asks whether you wish to boost: Awareness.

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Examples Facebook B2B Instant Messaging 246

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. As noted in our example section below, brands are constantly experimenting with new video formats, features and styles to keep their videos fresh. Consumers today are binge-watchers, plain and simple.

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Instagram Video Brands Compete 143

Sprout Social

MARCH 4, 2021

Content curation is the process of finding content that your audience would love from multiple sources and strategically sharing it through a variety of channels. Content curation is the process of finding content that your audience would love from multiple sources and strategically sharing it through a variety of channels.

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Curation Data Content UGC 141

Jon Loomer

JUNE 14, 2023

The ad agency isn’t the payer, for example. Delivery Meta says that the inclusion of beneficiary and payer will have no impact on the delivery, costs, feature accessibility, or review process related to your ads. That may sound obvious, but there will be some confusion surrounding this. You shouldn’t notice a difference.

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Library Advertising Cost Small Business 161

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. For example, a competitor call-out presents an opportunity for your brand to intervene. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. The problem?

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Campaign Social Media Tools Hubspot 125

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. Examples of useful brainstorming prompts include: What type of content would engage my target audience? For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG]. ChatGPT is happy to answer these queries.

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Social Media HootSuite How To URL 140

Jon Loomer

SEPTEMBER 11, 2018

You can leave all the settings as the default: To name the campaign, ad set, and ad, I’ve typed in “Audience Size Test” for this example. The 9,600,000 people in this example are based on automatic placements. From our example, to find only the Facebook Feed audience, we take Combined Placement minus Instagram Feed.

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Instagram Facebook How To Feed 167

Keyhole.co

MARCH 7, 2024

To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. Check out the following bio from Jessica Clifton ( @impactforgood ), for example.

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Influencer Instagram Tips How To 52

Jon Loomer

NOVEMBER 29, 2022

I’ve been putting in countless hours the past couple of months refining my process and learning what works and what doesn’t work. Two examples of the amazing impact of short-form video. ? When someone has a Facebook ads-related problem, they think of me. I built my brand years ago. I established my expertise. Watch Video.

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Video Marketing ROI Buy 200

The Realtime Report

JANUARY 8, 2020

For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Imagery, therefore, takes on new meaning when viewed compulsively and without context. Fixing Our Feeds.

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Influencer Curation Feed Feedly 113