Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 237

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

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Examples Campaign Discount Marketing 92

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 108

Instagram Facebook Marketing Features 108

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Here are a few examples from well-known healthcare organizations.

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Policies Template Templates Examples 93

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages. Default Page.

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Facebook Marketing Aggregator URL 161

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

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Examples FAQ Insurance Retail 96

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

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Strategy Facebook Marketing FAQ 118

Hootsuite

OCTOBER 23, 2023

Book Fever View this post on Instagram A post shared by Stephanie (@bookfever) Share your October reading list (the scarier the better, obviously). Brown ♬ original sound – Hyperreal Film Club Anyone can post a Best Halloween Movies list, but can you post a super-specific selection of recommendations? October Madness is here!

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Examples Social Media HootSuite Instagram 102

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Examples Template Templates How To 105

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. They used green cheese as an example. The Facebook algorithm, based on the mention, would infer an interest in green cheese. Some examples: RVs.

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Study Facebook Advertising Research 201

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. This will be a list of all the specific URLs where the selected event has occurred during the time period you chose.

Eventful 180

Eventful Conversation Facebook URL 180

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Some examples: Social Media Examiner. Digital Marketing.

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Advertising Facebook Privacy UGC 196

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. 10 ways to say ‘We’re hiring’ on social media (post examples). For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 103

Examples Social Media Skills Team 103

agora pulse

AUGUST 31, 2020

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. Twitter lists put you in the driver seat. As your account grows and gets bigger, the value of lists becomes even higher. And do you need one?

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List Twitter How To Hashtag 173

Hootsuite

MARCH 7, 2023

In this blog post, we’ll show you how to motivate with some powerful examples of moving calls to action and tips on writing them yourself. It is a marketing term to describe urging your audience to act in a certain way. CTAs are common in print marketing, too — think billboards or flyers that scream “Call Now!”

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Examples Tips How To Discount 109

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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Examples Company Social Media Apparel 145

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Publisher Lists.

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Video Facebook Report Publishing 174

Hootsuite

APRIL 26, 2021

This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Step 4: Customize.

Examples 122

Examples Google HootSuite Notification 122

Jon Loomer

APRIL 5, 2021

Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking. Facebook’s actions have been largely reactionary, and we should expect many changes and adjustments as we go. But first, let’s explain the Public Suffix List.

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Conversation Facebook Eventful Aggregator 216

Hootsuite

OCTOBER 19, 2023

From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Natalya Dudinska goes for graphic Make your Black Friday social media posts stand out with bold, graphic design like this example from Natalya Dudinska.

Examples 87

Examples Social Media Instagram UGC 87

Jon Loomer

MARCH 13, 2022

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. For example… People who have bought from you before. Build Your Email List. Build your funnel by building your email list with ads. Build Your Remarketing Lists. It just won’t work.

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Facebook Buy Discount Cost 215

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Since that user is on your email list, you send them an email (coincidentally) later that day.

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Conversation Facebook URL Report 195

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition?

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Examples Strategy Marketing Discount 110

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. Types of Facebook posts.

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Facebook How To Marketing HootSuite 145

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. In short — YES! Read on to learn how….

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Facebook Analysis Instagram Tools 216

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

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Small Business Social Media Strategy Marketing 251

Hootsuite

MARCH 30, 2021

Marketers have been using social platforms to connect with ecommerce customers for a while now. In this article, we will go over all the ways you can use social media to market your ecommerce store. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Examples 143

Examples Social Media Tips HootSuite 143

Jon Loomer

JUNE 7, 2023

This is actually a fun example of content that was inspired by questions given to my AI chatbot. I’m not saying you shouldn’t try targeting a cold audience in this example. Yet, you have a new business with no email list and virtually no website traffic. But you’re probably not going to make much progress.

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Facebook Buy Software Advertising 169

Hootsuite

JUNE 5, 2023

Facebook , Instagram , TikTok , Twitter , LinkedIn and other social media sites offer a way to directly connect with potential donors around the world to tug at those heartstrings… and hopefully open some wallets in the process. Learn more about how to find your target market here. purchases a backpack and supplies for one student).

Examples 91

Examples Social Media How To Template 91

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. This could be really interesting.

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Features Marketing Groups Groups 192

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Quick Refresh.

Conversation 184

Conversation Report Facebook Eventful 184

Jon Loomer

MARCH 13, 2023

The claim was that you can’t use the words “you” or “your” in your Facebook ads copy without risk of rejection — or worse. Prohibited Personal Attributes I stumbled on this accidentally while researching prohibited personal attributes related to Facebook advertising. Instead, focus on your services.

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Facebook Advertising Issues Examples 171

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

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Advertising API Facebook Applications 197

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

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Eventful Marketing Upcoming Influencer 206