Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Since that user is on your email list, you send them an email (coincidentally) later that day.

Conversation 197

Conversation Facebook URL Report 197

agora pulse

AUGUST 31, 2020

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. Twitter lists put you in the driver seat. As your account grows and gets bigger, the value of lists becomes even higher. And do you need one?

List 173

List Twitter How To Hashtag 173

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 101

Examples Social Media Skills Team 101

Hootsuite

APRIL 26, 2021

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Google My Business welcome message examples. When you activate the Messaging feature, customers will be able to see a Message button on your GMB listing.

Examples 122

Examples Google HootSuite Notification 122

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 103

Examples Template Templates How To 103

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. They used green cheese as an example. The Facebook algorithm, based on the mention, would infer an interest in green cheese. Some examples: RVs.

Study 203

Study Facebook Advertising Research 203

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Quick Refresh.

Conversation 188

Conversation Report Facebook Eventful 188

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Some examples: Social Media Examiner. Examples: Document.

Advertising 199

Advertising Facebook Privacy UGC 199

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

Advertising 199

Advertising API Facebook Applications 199

Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension. An example: I host one-on-one sessions.

Facebook 200

Facebook Eventful URL Consultant 200

Jon Loomer

SEPTEMBER 22, 2020

I hear a lot of chatter about how time-consuming creating Facebook ads within Ads Manager can be. Here’s a simple tip for saving loads of time creating Facebook ads… Click To Tweet. Did the list of interests include “Facebook for Business” or “Facebook for Local Business”?

Facebook 176

Facebook How To Advertising Template 176

Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

Facebook 198

Facebook Conversation Report Advertising 198

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition. Dynamic Creative Optimization.

Tools 216

Tools Facebook Cost Overview 216

Ari Herzog

MAY 29, 2014

Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. This is the Facebook old page menu.

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List Facebook Examples Types 133

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Examples 133

Examples Tips Patterns Instagram 133

Social Media Strategies Summit

SEPTEMBER 25, 2019

To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. Sephora’s chatbot, available on both Kik and Facebook Messenger, aims to do exactly that. Users can ask Aisa Holmes to send home updates and identify ideal listings for them.

Examples 185

Examples Real Estate Hotels Marketing 185

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day. Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners.

Examples 142

Examples Campaign Tips UGC 142

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Let me provide an example… View-through conversions tend to be a bit controversial. Facebook can count conversions even if no one clicked. You target people who are on your email list. This may sound like no big deal.

Facebook 197

Facebook Advertising Conversation Report 197

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. In this post, we’ll provide a list of options that you still have available to you that haven’t been impacted. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. A Clarification.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. The Facebook campaign by itself may have done fine.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Lookalike Audiences allow you to create bigger audiences of people similar to those who are already connected to you (email list, website visitors, page engagement, and more). Facebook uses the targeting you select as a guide.

Facebook 212

Facebook How To System Advertising 212

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. If no partners are listed, you’ll need to share it!

Eventful 215

Eventful Facebook Conversation Issues 215

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. For example, according to Statista , 23.7%

Facebook 115

Facebook How To Aggregator Metrics 115

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Here’s an example of a URL with parameters (parameters start with the “?”). Let’s assume we added these parameters to the URL of a Facebook ad. One tool available is URL parameters.

URL 210

URL Facebook How To Analytics 210

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. I hope to see you there!

Facebook 217

Facebook Report Advertising Price 217

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. But, no clips are listed.

Facebook 209

Facebook Report Campaign Apple 209

Bill Hartzer

APRIL 21, 2020

Facebook is giving away $100 million dollars of grant to 30,000 small businesses that have been affected by Coronavirus and COVID-19. The Facebook Small Business Grants Program, this week, is beginning to accept applications from small businesses located in New York City, Seattle, the San Francisco Bay Area, and in other cities.

Small Business 180

Small Business Facebook How To Applications 180

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. GO HERE TO SIGN UP!

Eventful 201

Eventful How To Facebook Energy 201

Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

Cost 205

Cost Facebook Upcoming How To 205

Twenty4 Social

OCTOBER 19, 2020

Learn How To Make More Money With Email Lists. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Ok friend, the first step we need to take is to build an email distribution list. How to Make Money Via Your Email Lists.

List 90

List How To Influencer Course 90

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. Your email list is the core and infrastructure of your business.

List 257

List Organization Tips Newsletter 257

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

JANUARY 26, 2017

There are many factors that lead to success or failure of your Facebook ad campaign. There is no better example of this than a couple of campaigns I started running on Monday. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns.

Examples 60

Examples Facebook Campaign Conversation 60