Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live?

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Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Keyhole.co

MARCH 24, 2024

So, of course, YouTube has to be a significant part of the brand’s social media presence. The brand primarily posts stop-motion animations as commercials on its YouTube channel with its 646,000 subscribers. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives.

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Communities Social Media Strategy UGC 59

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. million Facebook: 15 million YouTube: 17.6 However, it still employs smart social media strategies to draw and retain followers.

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Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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Social Media Strategies Summit

AUGUST 31, 2020

adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. Religious institutions can use Youtube to reach a larger audience and share their faith this way.

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Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. These articles will help foster and grow your overall strategy. Developing a successful video strategy. 7 steps to a successful social media video marketing strategy.

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Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

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Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Jon Loomer

SEPTEMBER 12, 2023

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. One alternative is creating custom events for deeper engagement on your website. I have events for scroll depth , time spent , starting my podcast player, clicking internal links, playing embedded YouTube videos , and a whole lot more.

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Embedding Eventful Cost YouTube 168

Hootsuite

APRIL 1, 2020

YouTube Live transforms online video into an interactive experience. Make it a virtual event. Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. On desktop.

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Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. Top 10 Best Brands on YouTube.

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Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: YouTube.

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Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million YouTube: 18.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. million Facebook: 14 million Twitter: 9.6 million LinkedIn: 17.6

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Social Media Strategy Apple iPhone 59

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

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B2B Social Media Strategy LinkedIn 136

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

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Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually. How do you vet the topic using ephemeral content?

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts.

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Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. However, they also go beyond video campaigns.

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Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

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Convince & Convert

SEPTEMBER 3, 2014

We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. Read the whole entry. »

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts.

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Social Media Strategy YouTube Trends 52

Keyhole.co

APRIL 3, 2024

This setup is perfect for monitoring evolving topics or staying current with real-time events. The diversity in their content strategy, including support for Women’s History Month and Earth Day, behind-the-scenes interviews, and community-centric posts, showcases the power of engagement.

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Strategy Twitter Tips Marketing 52

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million YouTube: 6.52 million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. LinkedIn: 4.2 million TikTok: 2.5

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Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., Of those that don’t currently use video, two-thirds plan to start in 2024.

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Webbiquity SMM

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published. It’s well worth a read.

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Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business.

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B2B Influencer Strategy Industry 69

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. Define Your Brand Voice.

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Small Business Social Media Strategy UGC 85

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. Register for INL's side event: [link] pic.twitter.com/QxoauOb262. And as seemingly every platform adopts a TikTok-like feature (e.g., lucyedwardsblind.

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Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Crowdsource topics, themes, and content.

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Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. How can I implement a video strategy for my brand? On Youtube, the increase has been 99% in the same period. Hit the link in our bio to register for events + score 30% Lifestyle Gear. Why use video for social media?

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Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. It’s about engaging with your target audience and interacting with them.

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Strategy Tips Twitter Marketing 109

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

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Rebekah Radice

OCTOBER 26, 2018

In this episode of the Brand Authority Podcast, learn how to create a content strategy in 6 easy steps. How to Create a Content Strategy in 6 Easy Steps. The same holds true for your content marketing strategy. ” They’re the non-negotiables that drive your content strategy. Upcoming Events.

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Later

NOVEMBER 5, 2020

In this blog post, LaterCon speaker Christina Galbato shares her top tips for creating content pillars that will drive the growth of your business , and how to apply them to your content strategy in a free video workshop: . Ready to create a killer content strategy? How to Use Content Pillars for Social Media. Listen to Your Audience.

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