There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. youtube. MORE >>

Our latest whitepaper , 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube , serves as a best practice guide for marketers. We examine each platform and share five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. Do you apply the 5 strategies above or do you rely on others? Share your favorite strategies with us on  Twitter by tweeting to  #AwarenessTips. Marketers – let’s hear it! MORE >>

When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” YouTube videos… yup. But that isn’t a strategy – it’s a series of tactics. What you DO with Facebook to meet customer expectations and attain business goals lies at the center of a coherent social business strategy. Rather, we found companies thriving at every stage of social strategy evolution. So how can you tell if your social business strategy is successful or failing? Likes. MORE >>

In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. YouTube is the second-largest search engine in the world, according to Alexa.com. lot of people are looking for information online in the form of videos and they will come to YouTube directly to search for “infomovies.” And that brings us to the purpose of this article: the process for optimizing your YouTube videos for search. Within a minute, YouTube will do its magic. MORE >>

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. But what struck me more than any of the speeches was the ad YouTube decided to show me at the top of the screen: The most innocent looking Muslim singles dating ad you could ever see. For whatever reason, YouTube—and by YouTube, I mean Google—somehow came to the decision that this ad was the best fit for the search of a dramatic, controversial character (no matter how reformed he is now). MORE >>